西北大学 Kellogg MBA 文书赏析
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01
“ It is the flexibility of the curriculum led me to choose Kellogg, because there are so many classes I want to take and it's important to me to have the freedom to build my own academic experience. After Kellogg, I want to pursue a career in General Management, so having the ability to take classes within the Managing Organizations, Operations, and Strategy majors — while also doing coursework in the Diversity, Equity, and Inclusion; Growth and Scaling; and Social Impact pathways — is integral to me getting the most out of this academic experience.
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CommentsKellogg 项目和课程的多样性与灵活性，为各种职业目标的申请人提供了选择。这位申请人是以GM为职业目标的，他计划在未来从事综合管理，所需要的掌握的知识更加多元，灵活的课程安排非常适配他的需要，个人规划完美匹配 Why School。
02
“ I ultimately chose Kellogg over other MBA programs because of its robust offering of experiential opportunities in Venture Capital and Entrepreneurship. These experiences were particularly important to me because I am hoping to pivot my career, and am also the first in my family to seek an MBA or career in these industries. Kellogg provides opportunities and access to an incredible network that will enable me to build relationships and enter new industries. In particular, Venture Lab places Kellogg students in an internship with a VC firm or startup for one quarter, which allows students to develop a venture capital skillset in a growth-focused, low pressure environment.
Another experiential opportunity is the San Francisco Immersion Winter Quarter, which allows students to take courses at Kellogg's San Francisco campus, intern in VC firms or VC portfolio companies, and build a network in the Bay Area.”
Comments风险投资和创业方面的优势是这位申请人选择 Kellogg 的原因，关系网络、Venture Lab、旧金山浸入式冬季课程都成为支撑这一优势的素材，体现了申请人坚定的职业规划，以及对学校做出的充分的了解，真诚感十足。
03
“ What originally sparked my interest in pursuing an MBA at Kellogg was the strong history of women in leadership positions and representation of women in a top MBA program. I knew I'd thrive in an environment where women are naturally included at the center of the conversation.
As I learned more about the program and networked with alumni, it became clear that the culture at Kellogg was unlike anything I had seen before. The students are driven but still collaborative and dream to do better for others. It quickly became obvious that this was a culture in which I could not only achieve my professional goals but also develop into the leader I know I can be.”
Comments顶尖商学院将学生多样性作为学校发展的一项重要指标，女性领导力就是其中不可或缺的一项。这位申请人即以女性视角为切入点，陈述选校的理由。
事实上，女性力量也确实是 Kellogg 的一项特色。近年来，Kellogg 的女性比例一直保持在四成以上，近两年甚至达到近五成，在各家商学院中名列前茅。在这样的氛围下，找准女性话题的切入点，并将之与自身经历相连结，自然成为 Why School 非常好的阐述。
04
“ As someone without a formal business education previously, I have found that the core classes help establish a common working language and understanding for all students, ultimately leading to a more vibrant learning environment for all. For my colleagues who have had previous exposure to the some of the core course topics, my impression is that they have found courses to be worthwhile. Indeed, even with my quantitative background, I have been challenged and engaged, for example, with the introductory business analytics coursework; the professors here are truly exceptional teachers with a knack for keeping students interested in learning more.
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Comments这位申请人从学术角度阐述了自己的 Why School。因为自己的非商科背景，这位申请人认为 Kellogg 的核心课程有助于为所有学生建立一种通用的工作语言和理解，最终为所有人创造一个更有活力的学习环境，并阐述了自己坚信这一点的理由。
05
“ Kellogg's 1-year program was the perfect blend of everything I wanted in an MBA at my current stage of life and career. I had over 9 years of work experience prior to my admittance, and I wasn't looking to re-take core classes focused on areas which I had direct work experience in both academically and professionally. Having the flexibility to take electives from day one was really important to the specific goals I had in my MBA education, and the structure of the 1Y program uniquely catered to that without sacrificing any of the traditional MBA benefits.
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Comments在大多数美国商学院MBA项目多为两年制的情况下，一年制MBA成为了项目特色。一年制项目所需的时间成本更少，适合职业加速的申请人；所需的机会成本也更少，适合希望自己离开职场时间较短的申请人。
这位申请人就将自己9年的职场经验和学校灵活的课程安排相连接，展现出选择 Kellogg 项目的必要性。
06
“ Kellogg is an industry leader in innovative techniques to provide a world class education that is extremely relevant to the modern business world. Kellogg is not just preparing you for your next career move: it's about being a leader that is always asking, what's next? I think this is clearly seen in the various programs that Kellogg offers. The fact that there are so many programs available (1Y, 2Y, MBAi, MMM, etc.) speak to Kellogg's drive to always be at the forefront of business and innovation. I chose Kellogg because of the MMM program, a dual degree with an MBA and MS in Design and Innovation. I saw the program as a great way to pivot into the tech industry, having very little industry knowledge, yet a passion for understanding human behavior. The MMM program is a human-centered design framework and was exactly the experience I was looking for, the intersection of business, technology, and design.
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Comments灵活而多样的项目设置适应了不同申请人的诉求。这位申请人从学校氛围（创新技术方面的行业优势）到学校硬件（MMM项目），再到自身职业规划（进入科技行业），将三个方面串联起来，形成完整的阐述，把 Why School 和自身密切地连接起来。