哈佛大学 HBS MBA 文书赏析
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01
“ With my long-term goal of founding a retail company, I was inspired by HBS's focus on entrepreneurship, specifically the courses and resources from the Rock Center for Entrepreneurship. A few of my favorite retail entrepreneurs like Jen Hyman (Rent the Runway) and Katia Beauchamp (Birchbox) are HBS alum and the companies they started as students have made profound impacts on the fashion and beauty industries. Surrounded by trailblazing professors and classmates, I'm confident I'll grow not only as a business leader but also as a person.
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Comments对于这所世界顶尖的商学院，只要你有想法，就不用担心资源，她孕育了太多杰出的校友；知道自己想要什么，就能找到 Why School。这位申请人将自己成为零售企业家的愿景和学校行业大咖校友及校园氛围加以连接，充满个性与热情。
02
“ It is the rigor and pedigree of an HBS education and its ability to foster innovators and entrepreneurs across all industries. I find this to be fundamental as I work towards identifying new opportunities for storytelling in the world of business. I understand that creative industries of all sorts must be substantiated by sustainable business models, and I expect storytelling to become adopted more and more by many non-media industries. I highly value the global/inter-industry approach at HBS.
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Comments这位申请人的职业目标非常明确，就是“创业”，在个人目标非常明确的情况下，在来讲选校原因，就非常有根有据了。申请人列举了HBS在创业上的突出优势，自然而然地将 Why School 呈现出来。
03
“ The case method is so attractive as a means to learn and become a better manager. In my job in corporate strategy, I’m constantly selling my view and ideas to internal and external stakeholders (company executives, shareholder, investors etc.); I found that the ability to quickly and articulately communicate a view in simple words is crucial. Additionally, the problems in the cases are like the problems we face in the real world: often we have limited information, not so much time to decide, and a lot at stake. In today’s dynamic world, managers need to make such difficult decisions constantly, and I definitely believe training from the case method will set me up to become a more effective leader.
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Comments作为纯案例教学法授课的最顶尖商学院，这个话题对于HBS的申请人是不可能回避的。即便老生常谈，也可以讲出记忆点。这位申请人将案例教学法和自己过去的职场经历紧密结合，展现出对案例教学法的个人认知，并将这一教学法作为 Why School 的原因，显得尤为顺理成章。
04
“ The Harvard innovation lab (i-lab) excites me because it’s an incubator for great ideas and cutting-edge technologies. HBS is the definitive leader among all business schools in fostering innovation, as evidenced by its exceptionally high yield of founders and its ample investments in entrepreneurial programs such as the i-lab. This was certainly an important consideration for me in choosing to apply and attend HBS as I hope to get involved in the i-lab to create technology that equips musicians and artists to retain ownership and maximize the value of their creative output.
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Comments这位申请人独特的职业领域与哈佛独特的资源完美契合，突出这一个最重要的点，就足以让他的 why school 充分且坚固。
05
“ I was very drawn to the size of HBS, along with its first-year required curriculum and section experience. I think HBS gives students the best of both worlds. On one hand, you get a large incoming class of students from all over the world with exceptionally varied backgrounds who you can meet through clubs, social events, or random Zoom meetings. On the other hand, you get to know your smaller section on a very personal level by taking all of your classes together throughout the first year.
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Comments对于一所世界顶尖的商学院来说，似乎没有什么比“圈子”更加充分的理由了，难点在于讲出“个性化”，脱离“功利感”，表达出享受这种氛围和文化的真情实感，才能打动读者。
06
“ Morgan County, Alabama, where I grew up, isn’t a part of the world that sends a lot of folks to Ivy League colleges. The story is the same for Jackson, Mississippi, where I spent most of my professional life. Because of this, I have long aspired to attend the best business school that I possibly could. I also knew that I wanted to go somewhere that focused more on the quality of instruction and academic components of the program than on the social side of the MBA experience. HBS checked both of these boxes and when I was admitted I knew immediately that it was the school I would attend.
I have spent my career working to improve lives through public education and public policy. I believe further societal improvements lie distinctly at the intersection of the public and private sectors. I plan to build a career where they meet.
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Comments这位来自公共领域的申请人在 Why School 中展现出自己独特的链接点。对于立志于培养社会领袖的顶尖商学院来说，这是喜闻乐见的。这位申请人在文书中讲到了他创办学校、帮助学生成长，并在其中提高了领导力、坚定了读书深造的心路历程（上方未节选，是一个非常打动人的Why School）。
将商学院与个人经历和职业理想充分结合，通过足够多的细节展现出申请人的心路历程，带动读者跟着故事走，也就自然使读者信服了阐述。