INSEAD MBA 文书赏析

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01

“ As a French person growing up in Paris and later coming back to work there, I am very familiar with the French culture as well as the broader Western European mindset. I was also exposed to the Anglo-Saxon perspective through my undergraduate studies in Boston and my experience working and living in San Francisco and London. However, I am keenly aware of my lack of exposure to many other cultures, and I believe that INSEAD will help me to bridge that gap. In the professional world, there is a ton of value in having people from different backgrounds around the decision-making table; they will challenge your perspective and bring a different point of view.
A key element that sold me on INSEAD was the richness and density of its programming. Because the program is condensed into a year, I will be able to fully focus on my MBA experience during that time and be completely immersed with my classmates, before jumping straight into my next professional endeavor and applying the learnings in a professional setting while they’re still fresh.

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Comments

申请人给出了两点选择INSEAD的主要原因，一是为了丰富自己的国际经历，二是因为丰富而密集的课程，将INSEAD两个最主要的特点纳入其中，同时也将学校特色与自身情况紧密地连接起来，为Why School提供了充分的论证。

02

“ “At INSEAD, everyone is a minority” – This was one of the many promises that invigorated my aspiration to not just do an MBA, but do it at INSEAD. This promise has been far exceeded to a degree that words cannot explain. This translates to working on real world problems or even case studies using 3D approaches to 3D problems – where every member of the group doesn't just come up with a different solution but the way they approach the problem is also unique. I have no doubt that this will serve us all well in our future careers and in our personal lives.

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Comments

INSEAD学生的多样性是最显著的特征之一。这位申请人从学校对学生的个性化关注入手，从一个更为细化的角度展现了学校对个性化的关注，并将之与个人规划相连结，展现了对Why School思考的慎重。

03

“ I've had a lot of success in the hospitality industry and am eager to promptly apply my education at INSEAD to the broader world of food and beverage. If I've learned anything from meeting with the vignerons in Corbières, cidermakers in Basque Country, and grape-growers in Vayots Dzor, it's that exposure to people, places, and ideas is the best catalyst for discovering new ways to conduct business and communicate ideas. In this increasingly globalized marketplace, good business requires empathy and mutual understanding. INSEAD understands this better than anyone. There's an amazing energy that comes from getting such different backgrounds together in one room, working towards the same goal.

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Comments

细节阐述总是有着神奇的力量。申请人在开篇就提出了自己在食品与饮料行业的职业目标，进而提出了一系列细节——无论是葡萄种植，还是苹果酿酒，对自己都非常有帮助，并且这种多元环境带来了更多的增值，深化了自己的 Why School。

04

“ INSEAD's mission starts with “a force for good”, and mine does too. My personal mission is to have a positive impact by helping others live more fulfilling and healthy lives. Based on conversations I've had with alumni and classmates, I believe INSEAD provides exceptional experiential-learning opportunities to refine self-awareness, explore several dimensions of interpersonal dynamics, and approach life and work with authenticity.

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Comments

把商学院的使命和自身的使命相连会显得夸张？并不，只要言之成理，寻找到恰当契合点的Why School就是十分合理可信的。

05

“ I believe INSEAD stands out from other top business schools for how dynamic it is.
Being an intense 10-month program, students are really pushed to prioritize what is most important to them at that specific moment, challenging them to focus and to efficiently juggle all the activities in which they are involved. The possibility to spend time in different campuses also contributes to how dynamic the course is so that students can tailor it to their own preferences and needs.

I believe this aspect of the course is also very relevant to my life. In our jobs and lives we are always juggling between different priorities and different activities to carry out. INSEAD creates an environment where student can become more comfortable making choices on how they want to spend their valuable time.

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Comments

学校的文化氛围也可以成为Why School的阐述角度。这位申请人将Why School概括为dynamic，并从项目和生活两个方面加以阐述，立足自身实际展现出自身对学校文化氛围的向往。

06

“ There were two aspects of INSEAD's MBA that appealed deeply to me. The first was that INSEAD MBA is a devoutly purpose-driven program. INSEAD believes that business should be a force for good; that the goals of business and the goals of society must inevitably align; and that value creation should extend to all stakeholders of a business. Every aspect of the MBA encapsulates these ideas.
One of the most meaningful and challenging career experiences I've had was the ability to work in the Corporate Purpose space, interacting with teams in healthcare, consumer goods and logistics, crafting their purpose statements – that is, why, they exist – and working with them on business development plans that bring their statements to life. The literature on purpose is intriguing, vast, and captivating. But executing purpose is not easy. One of my primary objectives of coming to INSEAD was to understand the impact of purpose on business, how to actualize purpose, and how to develop compelling purpose-led strategies that ensure value creation across the board.

The second aspect of INSEAD that appealed to me was its thought leadership on family business. I come from a family business background and was inherently curious about what it takes to become an effective family business leader and a family steward. Aside from school's excellence in family business research and training, it inevitably attracts a dynamic cohort of family business leaders and next generation members across the globe. The ability to interact with, and learn from, people with similar ambitions and vastly different backgrounds was a space I had no intention of foregoing!

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Comments

Why School可以是非常具体的，如项目特色、课程安排，也可以是较为主观的，如学校氛围、重点定位等。这位申请人就是从后者选择了两个因素进行阐述，一个是学校明确的目的趋向性、一个是学校对家族企业的思想领导力。

两个方向都通过一系列细节进行阐述，展现了申请人对学校的详细了解；也将职业目标与自身职业规划相连结，体现与学校的匹配度。