01
“ I've felt like an MBA from LBS would be a perfect fit for me ever since I visited campus back in 2019. There is a certain warmth and sense of community and collaboration that I really loved, and I felt like I belonged. I also met the Director of the Wheeler Institute and the Co-Creator of the Social Impact Hub, who gave me a deeper insight into how purpose-driven the LBS culture is, which was what resonated with me especially as a social entrepreneur.
Moreover, the program has a lot of strong entrepreneurial elements which really pulled me in. For instance, LBS has programs such as LondonCAP, the Newton Venture Program and the Entrepreneur Mentors in Residence, which will give me the opportunity to deep dive into the local startup and Venture Capital ecosystem and pick up best practices to implement within my own social enterprise. I'm also keen to pursue courses such as the Future of Work and collaborate with Professor Lynda Gratton who is a phenomenal entrepreneur and thought leader on Organisational Behaviour and Human Resource Strategy.
”
Comments
访问过学校或者参与过商学院的校园活动，是非常好的 Why School 素材。这位申请人以校访为切入点讲述对LBS文化的了解，又进而通过一系列的特色项目和课程表达LBS和自身职业规划的契合；既有感性又理性，论证得非常充分。
02
“ One of my goals after my MBA is to launch an education technology platform focused on providing greater financial literacy to young girls across the world. I was attracted to the opportunities at LBS for new entrepreneurs, particularly the programs like LBS Launchpad. While other business schools offer startup incubation platforms, LBS' incubation platform is unique because of the location and connectivity with U.S. and European investors and startups. I hope to launch my startup in the U.K. and expand across the European region and then later, globally.
”
Comments
从创业角度讲 LBS 的独特性。这位申请人开篇即提到了自己的职业目标，计划推出一个金融知识教育技术平台，毋庸置疑，金融是LBS的强项，而创业资源，如 LBS Launchpad 项目、甚至 LBS 连接欧洲与全球的地理位置，对于她的创业计划来说都是绝佳的，充分表达出她对 why school 的慎重思考。
03
“ Home to a variety of companies across sectors, London is at the heart of world commerce while also offering a wide range of things to do outside the classroom. It's the only place in the world that has The Shard, a modern architectural marvel, just minutes away from the Tower Bridge, an historical marvel. I believe that it's the best destination for a student looking to gain the best of both worlds. Additionally, having worked in Africa, I have a strong interest in continuing my engagement with the continent. London has strong historical ties to Africa, with some of the region's leading investors based here. London will offer me a network of global investors, companies, and peers that no other city can match.
”
Comments
处于国际化大都市的MBA项目往往有着丰厚的资源优势，这位申请人就主要从区位优势讲 Why School，结合了自己的区位背景，和伦敦世界商业中心的所带来的课外优势资源，表明 LBS 将带给他的增值。
04
“ It was The Wheeler Institute for Business and Development, which focuses on leveraging business to help solve our world's biggest social and environmental issues. One of the main reasons why I want to pursue an MBA is to explore ways for companies to address social challenges with business solutions. Thus, the opportunity to study at a school that hosts such a relevant institution in the matter was one of the key factors that made me chose LBS.
”
Comments
特色项目构成的 Why School。惠勒商业与发展研究所就是这位申请人对LBS青睐的点，与他“探索企业如何用商业解决方案应对社会挑战”的Why MBA目标达成一致。
05
“ The emphasis that LBS places on real-world business immersion was very important to me. I believe the best way to learn is to do, and I felt that LBS’ program really echoed this belief. One is example is the LondonCAP module, that pushes students to apply their learnings from the classroom to projects that are developed with real organizations.
”
Comments
LondonCAP是伦敦商学院的亮点项目，申请人结合自己对商学院学习的理解和需求，讲述了自己与项目的契合。
06
“ What particularly excites me about the LBS course structure is the combination of practical business skills with the study of global shifts and trends, forces that have the potential to totally upend our current ways of working. Having worked on multiple projects with the UK Government's Department for Education on the impact of automation on jobs, I will be fascinated to study electives like The Future of Work.
”
Comments
LBS课程灵活，实用性也强，这正是这位申请人阐述的 Why School，与他与政府教育部合作项目的工作相连，即将既往经历、职业规划和校方资源形成一个整体，印象值加深。
