出录网

最近，悉尼发生了一些不安全事件。

不管是已经落地悉尼开始留学生活的同学，或者已经申请结束准备7月份入学的新生，可能面对这些事情都有些焦虑。

给大家简单总结一些悉尼的紧急电话。
紧急情况

紧急情况请拨打000

如果您的生命受到威胁，或者有人严重生病或受伤，或者您刚刚目击了一起严重事件，请拨打三位数字（000）寻求紧急服务（消防/救护/警察）。

Tips

报警时，告知身份；所在地点；事情经过。

如果英文不好，拨打后我们可以说出需求，Police，Fire或者Ambulance

等待接通后，要求中文服务 Chinese/Madarian/Cantonese

如果不能说话或者行动受限，先拨000再拨55，警察会根据你登记的地址找到你。

非紧急情况

非紧急情况可以拨打131444

如果不是紧急情况，但你觉得对某人某事不放心，或者觉得自己不安全，就可以拨打131444电话报警。

此外 我们也可以拨打犯罪阻止热线1800333000
线上报案

我们也可以前往以下链接，点击report a crime进行线上报案。

学校安保服务

每个学校都会有自己的安保人员，如果学生在学校感觉自己受到了威胁或者处于不安全的情况，就可以呼叫安保人员提供帮助。

一般来说，每个学校的官网都会有如何处理紧急情况的通知。

以悉尼大学为例，我们可以在下述网址找到学校的指导：

https://www.sydney.edu.au/about-us/campuses/emergencies-and-personal-safety.html

悉尼大学的安保人员拥有急救资质，并可以提供24小时的帮助。

如果遇到紧急情况，可以拨打1800 793 457
中国大使馆0262283948

最后给大家附上中国大使馆的保护应急电话。

但请注意，应急电话仅限在澳中国公民遇涉领事保护紧急情况时使用！

When I made the decision to leave my job as a management consultant to go to business school, I knew that I needed to go to a program where I could continue to problem solve both inside and outside of the classroom. The case method was the only pedagogy where I could truly see myself being fulfilled, while also having the opportunity to grow as a management consultant and leader. By tackling ambiguous problems—which often don't have a “right” answer—through the case method, I know that I will leave Darden better prepared to handle any challenge, whether technical or interpersonal, that I may face in my post-MBA consulting career and beyond.

”
Comments

案例教学法是Darden的显著特色，也成为很多申请人阐述 Why School 的重要理由。

这位申请人立志在毕业后从事咨询业，对案例教学法的诉求也就更强，在学校特色和个人规划之间建立了紧密的联系。

02

“ The faculty at Darden is a fantastic mixture of inspirational professors and terrific friends. All the alumni I've met keep in contact with the faculty throughout the years, continuing to consult them for their daily life challenges. As an international student, I praised having a solid support system, to build meaningful relationships with fellow students and professors.

”
Comments

除了课程设置、区位优势这些“硬件”条件，学校的气质、文化、价值观也可以成为 Why School 的理由，重点在于精准的概括和充分的论证。这位申请人将校园文化具象化，表达了对Darden和谐的人际氛围的向往。

03

“ One of the main reasons that I chose Darden was its commitment to creating community. For First Year (FY) students, this often begins with the Learning Team, a group of 6 students who meet to discuss their classes and cases. Darden structures these groups to include students from a variety of backgrounds – my team has members from 3 different countries and experience in architecture, consulting, industrial design, finance, and accounting! This mix provides the chance for us to share our strengths, cultivate trust, and feel confident as we strengthen our weaknesses. We learn with and from each other, becoming closer as we do so.

”
Comments

这位申请人为Darden的校园文化提供了非常具象化的阐述，通过一年级学生的学校小组切入，展现了Darden 学生间良好的文化氛围。

04

“ I was looking for an MBA program that would truly broaden my skillsets and prepare me for a career shift. But I was also looking for a learning environment where I could build life-long academic and professional relationships. During the application process, I was amazed by the faculty at Darden and inspired by the learning atmosphere they cultivate. Building strong relationships with professors and TAs can have a transformative impact on your experience in the classroom and beyond. It’s something I greatly value and looked for when applying to graduate programs.

”
Comments

同样是校园氛围，也有不同的侧重面来阐述。这位申请人则更加倾慕于Darden的课堂氛围，向往和教授间建立牢固的关系。这些都要建立在对学校详实的了解之上，在阐述的过程中增加可以作为论据的素材，让论述更加可信。

05

“ Two factors were the strength of the Finance Club, and the chance to manage a portion of the endowment as a part of Darden Capital Management as a second year. Coming from a non-profit background with an interest in finance, I knew I wanted to gain as much exposure as I could to banking and asset management. The pivot to finance would be manageable, but still quite aggressive given my background. As a result, I knew I wanted to have a supportive community throughout my recruitment process. I also felt Darden’s 400 member or so class size would be helpful in building relationships with people outside of my section, and beyond what industry I was recruiting for.

”
Comments

金融行业方面的资源是这位申请人选择 Darden的原因，校内俱乐部、实习机会、项目规模都成为资源优势的一部分，体现了申请人坚定的职业规划，以及对学校做出的充分的了解，真诚感十足。

06

“ It is the remote location that led me to choose Darden. I grew up in the heart of Los Angeles (South Central to be exact) and then proceeded to live in large cities throughout the U.S. (Chicago, DC, SF Bay Area). I’d had enough of the hustle and bustle of city life, and I knew that for graduate school I wanted to be in a much smaller location where I could recharge for a few years and make deep connections with my classmates.
I was immediately drawn to Darden and Charlottesville’s location because of the ease of access to hiking trails, Shenandoah National Park, and various breweries and vineyards. I’d heard of how overwhelming business school would be so I wanted to ensure that I had access to activities that would help me destress. For me, those activities involve being in nature and having sweeping vistas. Once I moved to Charlottesville, I told several of my friends that I felt at peace here given the abundance of mountains and greenery surrounding me.

”
Comments

区位因素是 Why School 的一个重要方面，有人会选择城市中心，有人则会选择悠然小镇，无论哪种选择，阐述清楚理由并和自身需求建立联系，就是充分的 Why School。

这位申请人选择Darden，正是因为它能远离城市喧嚣。申请人对夏洛茨维尔的一切如数家珍，向往之情跃然纸上，是非常生动的阐述了。

01

“ The key part of UCLA Anderson's programming that led me to matriculate was the specialization in Entertainment Management. UCLA Anderson is the only top tier program to provide this specialization. Since I have no direct experience in the entertainment industry, this specialization will provide me with unrivaled access to leading media and entertainment companies. The specialized curriculum will allow me to choose courses to develop my technical skills and industry knowledge through real-world business cases and applied research projects.

”
Comments

坐落在的洛杉矶伍斯特伍德的Anderson，比邻好莱坞，与许多娱乐集团、传媒集团、游戏产业公司等关系紧密，更有加州大学洛杉矶分校(UCLA)得天独厚的电影学院及音乐学院的优势。

更重要的是，Anderson是唯一提供娱乐管理专业的顶尖商学院项目。Entertainment Specialization (娱乐专业协会), Entertainment Management Association (EMA，娱乐管理协会) and the Center for Management of Enterprise in Media, Entertainment & Sports (MEMES，媒体娱乐和体育企业管理中心)都是学院专注于娱乐管理的特色。

这位申请人在娱乐行业没有既往的行业经验，而立志于在未来进入这一行业。极具特色的行业知识和管理知识，加上真实的商业案例，成为这位申请人选择Anderson的无二理由。

02

“ The Parker Career Management Center played a key role in my decision to accept the offer from UCLA Anderson School of Management. While speaking with current students and alumni, it became evident that Parker truly goes above and beyond to help students understand and achieve their career goals.
Personally, I was drawn to Parker's Industry and Function Insights Panels and Immersion Programs. As part of the Industry and Function Insights Panels, Parker hosts a series of sessions featuring Anderson alumni. These conversations seek to help students understand the current dynamics of specific industries, functions, career paths, and recruiting strategies. The willingness of alumni to come back and speak with students, and “share success,” resonated with me as I prioritized the school's tight-knit community during my evaluation.

This year, Parker piloted three new Industry Immersion Programs specifically designed for enhanced recruiting experiences in finance, consulting, and technology. The programs took place prior to the start of fall quarter. I was particularly appreciative of Parker's desire to introduce innovative methods for students to be prepared for recruiting, given conversations with firms start earlier and earlier each year. When selecting an MBA program, it was important to me to have a career center that was both proactive in helping students understand career opportunities and forward thinking to keep up to date with evolving recruiting and interviewing tactics.

”

Comments

职业管理中心往往在商学院中扮演者重要的角色，帮助在校生提前在目标行业获得更多的职业资源和人脉资源，在行业、职能、职业发展路径和应聘策略上获得更多的前沿动态信息。

帕克职业管理中心是这位申请人选择Anderson的重要理由。帕克职业管理中心的勤奋和组织能力在学生中非常有名，它甚至在进入校园之前就开始为学生提供服务，帮助学生在两年后的求职中赢得先机。Parker's Industry and Function Insights Panels和 Immersion Programs是中心的优势项目，再加上新增的三个行业沉浸式培训项目，让学生在求职中更加得心应手。

细化的讲述体现出申请人对学校详尽的了解和对选校的笃定。

03

“ Anderson is special because the curriculum is designed with an understanding of the business of sports; by specializing in entertainment management, I can learn about best-in-class marketing practices and the tech innovations that will change the industry. With the unparalleled resources of The Center for Management of Enterprise in Media, Entertainment & Sports (MEMES), I can solve real business problems while learning from industry leaders.
As a former athlete and consultant, “Share Success” resonates the most with me. I value the power of teams and collaboration to achieve a common goal. At Anderson, students, faculty, and administration go out of their way to achieve a collective victory. While the program is challenging, the culture of generosity within the Anderson family has created a community where students can be their best selves.

”

Comments

“商学院的差异化+个人的差异化”总是更容易给读者留下深刻的印象。

体育行业和娱乐管理是 Anderson 很明显的差异化特色。媒体、娱乐和体育企业管理中心(MEMES) 是学生和行业领袖交流的平台，有更多的机会解决实际的商业问题。

这位申请人的差异化则体现在他的前运动员身份上，他从自己的小众背景中生发出商学院尤其是UCLA认可的 values ，是非常有特色的 Why School 了。

04

“ When I was first learning about Anderson, the “Share Success” pillar strongly resonated with me. All my biggest achievements and growth experiences in my professional and personal life have come through collaboration. Many of those experiences have resulted in life-long friendships. When I was thinking about where I wanted to go for business school, it was critical for me to find a collaborative and supportive culture, where the students helped each other to grow rather than constantly competing against each other. It's so important to feel like you belong during the whirlwind two years of your MBA, and all the Anderson students I've met have been incredibly kind and welcoming.

”
Comments

很多商学院都有传承多年的校园文化，学校往往将他们概括为一些简短的词语。如果这些文化，或者说原则恰好引起你的共鸣，在申请中就一定要提及，有什么比灵魂的契合更有说服力呢？

Share Success （分享成功）, Think Fearlessly （无畏思考）, Drive Change （推动变革）就是UCLA Anderson的三大支柱 (Three Pillars)。

其中的“分享成功”引起了这位申请人的共鸣。他联系个人职业生涯，说明既往合作的经历和从中取得的收获，表达了对合作文化的认同，进而表达在Anderson获得归属感的期待，情感共鸣非常强烈。

05

“ The Entrepreneurship Specialization at UCLA Anderson caught my eye very early on. You have first-year courses in Entrepreneurship and Venture Initiation and Business Plan Development. In addition, there is a second-year thesis project, Business Creation Option, where you can launch your own company while still in school. Either way, the program perfectly prepares you to enter the world as an entrepreneur, all while gaining a holistic and complete education on all things business.

”
Comments

Johnson 在培养领导力方面是倾注了巨大努力的。在这里，每个学生都有机会通过领导团队实践项目领导核心团队项目，并收到关于自身领导技能的反馈，这种反馈也同样来自于教授和同学。这些都可以成为阐述 Johnson 领导力的点。

这位申请人有明确的创业计划，展现出对Anderson创业特色资源的研究，如一年级课程“创业和创业启动”、“商业计划开发”等，二年级的论文项目Business Creation Option，都为创业提供了充分的准备。

06

“ Los Angeles (LA) is a great place to earn an MBA because, for one, the weather here is unmatched! I can't recall wearing more than a wind breaker, even during the “winter” season. Additionally, LA has consistently proven to trump all other cities for fueling my skillsets and passions. Since moving to LA, I have been afforded the opportunity to work as an engineer, stunt performer and disc jockey. I can’t think of another city that encompasses the best of these worlds in such a fashion. That said, I believe LA is a perfect city to venture into any industry, post-MBA. Looking for tech? Silicon Beach is here for you! Entertainment? Hollywood is right at your feet! The sky is truly the limit in LA. I will be exposed to one of the largest networks of extraordinary alumni here and students who are all driven to climb to higher heights in their respective lives/careers. I believe it is akin to being inducted into an illustrious guild.

”
Comments

区位优势常常是选校的重要因素。这位申请人选择洛杉矶的理由主要有三：一是绝佳的气候；二是多行业齐头发展的区位优势；三是优秀校友的汇聚。

提醒：过区位优势表达Why School时需要注意的是，如果同一地有多家商学院，则要在区位上讲出差异化，避免让招生官有万用文之感。

01

“ The residential MBA stands out as the most robust program that supports my ambition to positively impact food systems (e.g., reducing food waste, increasing accessibility to healthy food and strengthening food resilience). Along with the other two schools in the Cornell SC Johnson College of Business — the Charles H. Dyson School of Applied Economics and Management and the Cornell Peter and Stephanie Nolan School of Hotel Administration — there is an interdisciplinary theme of the business of food that synergizes action-based coursework and research from leaders in food and beverage management, retail and agricultural economics. Additionally, the MBA program provides flexibility to take courses outside of the business college to become more well-versed in the science and policy affecting the food industry.

”
Comments

关于食品的跨学科主题是 Johnson 一个非常差异化的项目，这里有与康奈尔大学另外两所学院——应用经济与管理学院和酒店管理学院的资源共享，更有以行动为基础的课程，以及食品和饮料管理、零售和农业经济学领域领导者的研究，都成为食品商业特色的支撑因素。

同时，这份 Why School 还传递了申请人积极的职业抱负——积极影响粮食系统，如减少粮食浪费、增加健康食品的可及性、增强粮食韧性等等。

02

“ The choice was all about globally renowned sustainability research and coursework built around it. That's why I loved the prospect of studying at Cornell. The commitment of Johnson to its students from the start, to internships and on to career placement, combined with the schools focus on green infrastructure development will allow me room to flourish. I wanted to have a full immersive experience in an MBA program, coupled with the peaceful oasis of Sapsucker Woods at the Cornell Lab of Ornithology. At Sapsucker Woods, I am able to wander through the myriad of meandering paths and listen to the symphony of bird calls.

”

Comments

可持续发展是这位申请人选择Cornell的原因。沉浸在萨普克森林——康奈尔鸟类学实验室之中，还有什么比热爱来得更重要呢。作为一名小众背景的申请人，往往具有讲出差异化的先天优势，再能够做到将学校的资源优势和自己坚定的职业规划相结合，可以在 Why School 上起奇效。

03

“ My hunt for higher education prompted me to seek a program that encourages leaders within family businesses. The Smith Family Business Initiative at Cornell, which provides education and support for family business owners and successors, motivated me to apply to Johnson. I was looking for a program that will allow me to expand my professional network with like-minded problem solvers and decision-making entrepreneurial individuals. While attending some of the Connected Conversations hosted by the Smith Family Business Initiative, I immediately knew I wanted to join, engage and connect with this tight-knit community of continuous innovative investors.

”

Comments

史密斯家族企业计划是康奈尔大学的特色项目，致力于为家族企业所有者和继承人提供教育和支持，这正是这位申请人选择约翰逊商学院的理由。申请人列举了这一计划中的特色活动 Connected Conversations，以此为切入点讲述 Why School，既有宏观理由，又有微观阐述，论述非常充分。

04

“ The pay-it-forward culture is very prevalent at Johnson. Everyone I interacted with — current students, alumni, the admissions committee — was extremely supportive and helpful throughout the application process. Attending Destination Johnson in Ithaca and experiencing first-hand how invested Cornell is in its community was phenomenal. I was accepted to other business schools, but I made up my mind after attending Destination Johnson. I thrive in environments where I feel included and supported, and Cornell was the perfect fit.

”
Comments

校园文化是 Why School 的一个重要的因素。和谐互助的学生关系不仅影响到在校期间的体验，更会影响到合作学习的效果、未来求职的情况，甚至终生的 network。

多多参与学校活动和与学生及校友联络，你会获得更真情实感的对于学校的体验。

05

“ When choosing a school, I was interested in programs that incorporated more leadership into the curriculum. Johnson indisputably places a great emphasis on leadership compared to other MBA programs. As a military member, the need for leadership skills is prominent in my day-to-day job. I wanted an MBA program that would holistically benefit my future career. I was also fortunate to be selected for the Johnson Roy H. Park Fellowship, which will allow for increased opportunities to develop my leadership style while pursuing an MBA.

”
Comments

领导力培养是这位申请人选择 Johnson 的理由。一方面要讲清楚学校领导力的特色，包括课程设置、Johnson Roy H. Park 奖学金；另一方面要通过个人经历讲清楚领导力之所以对自己重要的原因，两者兼具构成充分的 Why School。

Johnson 在培养领导力方面是倾注了巨大努力的。在这里，每个学生都有机会通过领导团队实践项目领导核心团队项目，并收到关于自身领导技能的反馈，这种反馈也同样来自于教授和同学。这些都可以成为阐述 Johnson 领导力的点。

06

“ Immersions were one of the most appealing aspects of the program that drew me to Johnson. My best way to learn something is to do it. In college, I better understood thermodynamic formulas when using them to design cooling systems relative to attending lectures. Johnson's unique hands-on immersion program speaks directly to this, especially the dual approach I plan to choose — consulting and digital technology. By tackling real-world business challenges, I'll sharpen my structured, problem-solving mindset and develop knowledge of digital management to prepare better for my summer internship.

”
Comments

沉浸感是这位申请人选择 Johnson 的重要理由。课堂学习的沉浸式、社会实践的沉浸式，让理论和实践有充分的结合点。只要是能够带给我们成长的部分都可以成为非常充分的 Why School 阐述。这位申请人将 post-MBA 职业规划定位在咨询和数字技术方面，充分的实践更有助于提高我的结构化、解决问题的思维方式，并发展数字管理的知识，是极具个人特色的Why School。

01

“ I hesitated to apply to business school for years because I didn't think there would be a place or community for someone like me with a non-profit and international development background and collaborative rather than competitive mindset. Students and staff reinforced this value with words and actions to ensure that every member of Team Fuqua, myself included, succeeds. This spirit means that I'm constantly looking at ways to lift someone else up or share information that would help them reach their goals, and I'm eager to do so.

”
Comments

“Team Fuqua” 是富卡商学院文化的重要组成部分，并被阐述为六个原则，分别是：Authentic Engagement, Supportive Ambition, Collective Diversity, Impactful Stewardship, Loyal Community，和 Uncompromising Integrity。每一位倾心于 Fuqua 的人都离不开对这六个原则的诠释。

这位申请人很特别的开篇吸引读者读下去，从我犹豫申请MBA到终于下决心申请，对 Fuqua 的情有独钟不言而喻；进而用自身经历阐述了对“Supportive Ambition” 的理解和学校与个人之间的契合，一篇真情实感的 Why School。

02

“ A key takeaway I want from my MBA is a multicultural friend-circle and network. At Fuqua, every aspect of the program is designed to facilitate this. We are divided into “C-lead teams”, which are diverse study teams of six students each – most Fuquans eventually call their learning teams "family"! Our class schedules encourage us to stay in town over weekends, thereby helping deepen relationships. Add to that our weekly school-wide, "Fuqua Friday" parties, heavily engaged alumni community, and global learning opportunities (fingers crossed that travel soon resumes!), and one can clearly see how intentional Fuqua is about building life-long student bonds.

”

Comments

和谐的人际关系，或者说“合作文化”，正如 Fuqua 六原则中的“Supportive Ambition”，是申请人选择 Fuqua 一个至关重要的原因。在体现这些“软特质”的方面，没有什么比事例更有说服力。这位申请人列举了学校的特色项目和活动，用事例展现出 Fuqua 在建立学生间终生连结的努力，展现出对学校的倾慕和向往。

03

“ As an environmentalist and someone passionate about social justice, I am always asking myself how I can achieve impactful stewardship for our planet and our communities. When applying to MBA programs, I was looking for a school that has a strong sustainability program and a strong social impact program. Fuqua blew that requirement out of the water with both the Center for Energy, Development, and the Global Environment (EDGE) and the Center for the Advancement of Social Entrepreneurship (CASE). In addition, there was faculty specializing specifically on sustainability in ocean industries, a particular interest of mine. However, what turned the tide for me was my sense that Fuqua was teaching its students how to be compassionate, impactful leaders who could not only deliver on the bottom line but could also deliver for the people within their companies.

”

Comments

职业规划无疑是最理想的 Why School 主线。这位申请人以环保和社会影响力为主线，串连起选择 Fuqua 的三方面理由，一是与项目特质的匹配，学校在可持续发展和社会影力方面和自己的价值观相符；二是专业性强，有专门研究海洋产业可持续发展的教职人员；三是欣赏学校培养的领导力风格“成为富有同情心、有影响力的领导者”，合情合理。

04

“ It has to be the unique curriculum that led me to choose this business school. Fuqua has fewer core classes, allowing me to tailor my two-year experience here the way I want to with more than 100 electives to cherry-pick from. Also, since Fuqua has short and intensive four 6-week terms, it allows me to dabble in a range of courses and amplify the breadth of my education.

”
Comments

课程选择是这位申请人选择 Fuqua 的重要原因。更少的核心课程和更多的选修课，满足了学生更加灵活和自助式的学习诉求；4个为期6周的短学期，更加拓宽了学生的学习广度。

05

“ I came from a nonprofit background, and I'm keen to continue to make social impact work a major component of my career. A big reason I chose Fuqua was the Center for the Advancement of Social Entrepreneurship (CASE). The way social impact is being delivered around the world is changing, particularly with the growth of ESG (Environmental, Social, and Governance) lenses and impact investing. I want to gain exposure to those approaches, and I saw that Fuqua was a great place to do that.

”
Comments

非盈利背景+社会影响力工作，这是 Pre-MBA 和 Post-MBA 工作和谐一致的典范，也更易于由此讲出社会影响力属性。申请人列举了社会企业家发展中心的特色项目，联系谈到视角和影响投资，所契合的点正是 Why School 的所在。

06

“ Fuqua's Health Sector Management (HSM) program was a significant factor in my decision to enroll at Duke. HSM is a certificate program available to students interested in pursuing a health-related internship or full-time career. It attracts students both with prior experience in health care, as well as students without.
The Duke-Margolis Center for Health Policy also excites me. As a Margolis Scholar, I am able to engage with Duke's interdisciplinary network of health care experts in both Durham and Washington, D.C.—experts like Dr. Mark McClellan, a former Commissioner of the Food and Drug Administration and current Senior Advisor to Blackstone. Margolis will help me learn how I can improve the value of health care by merging my public and private-sector experiences and interests as a future health care leader.

”

Comments

提到 Duke，一个标签式的优势就是 Healthcare；Health Sector Management (HSM) 项目更是 Fuqua 的特色。这位坚定于未来从事卫生保健行业的申请人，从特色项目说起，又谈到 Fuqua 的 The Duke-Margolis Center for Health Policy，从两个方面将 Fuqua 和个人职业规划相连结，理由十分充分。

07

“ The experiential learning opportunities at Fuqua were one of the main strengths of the program. Specifically, I am very interested in doing the Fuqua Client Consulting Practicum (FCCP). I want to transition into consulting after my MBA, so I thought it was exciting to have the opportunity to apply what we have learned in the classroom and put it into practice by helping these organizations solve their most pressing challenges.

”
Comments

Fuqua 的客户咨询实践是一个非常好的体验式学习机会，可以让未来计划从事咨询行业的学生有效践行，对于立志于转行从事咨询行业的申请人是非常好的助力。

01

“ The reason I decided to attend HEC Paris is because of the notoriety the school has in providing students what they need to change career paths. My goal is to work in sustainability for the luxury beauty industry. Fortunately, sustainability is a growing field in the MBA world but what makes HEC Paris unique is their partnership with luxury retailers that will provide the opportunities needed to switch to that industry.

”
Comments

在巴黎时尚之都的区位优势影响下，时尚行业也成为众多申请人选择HEC的理由。这位申请人将奢侈品美容行业确定为自己的职业目标，并青睐于这里和奢侈品零售企业的连结机会，在个人规划和学院特色之间构建了紧密的联系。

02

“ The HEC MBA program has a strong record of career transformation for candidates. The 16-month program is highly customizable and lets students explore a wide range of career interests or dive deep in a new area. Combined with a student body of more than 90% international candidates and the close proximity to a global business center, it’s not surprising that many HEC MBA graduates change industry, function, and location.

”

Comments

巴黎高等商学院在帮助学生职业转换的方面是非常有名的。在学校公布的最新数据中，2021届毕业生中79%实现了行业转换、67%实现职能转换、62%实现区位转换，40%同时实现了三者的转换。这与学生多样化的背景是分不开的，每年都有九成以上的国际学生汇集到MBA班级中，不同国籍、背景和经历的学生构成学生的多样化。多样化的认知来源成就了多样化的转换，这正是很多申请人选择这里的理由。如果你也有转换现状的考虑，不妨大胆在申请中讲出来。

03

“ To start with, HEC Paris is recognized around the world as one of the best business schools of the modern time. Its entrepreneurial focus has garnered attention of high-quality professionals from all over the world. Moreover, numerous startups and companies have been launched at HEC or founded by HEC alumni. Noteworthy, HEC Paris has a reputation of educating a big number CEOs of the Fortune Global 500.
I graduated from a medical school, where almost all my teachers were full time doctors. This is great, because we could benefit from their huge experience and real cases, which helps us in day-to-day work with our patients. HEC has a similar philosophy. One of the biggest advantages of pursuing an MBA at HEC is that you will be taught by renowned professors, who are at the same time real entrepreneurs. Consequently, a student will not only learn a ‘’dry’’ theory, but he will also be able to receive practical knowledge and learn from his professors’ own experience. Apart from this, HEC is a member of the biggest startup incubator in Europe: Station F. This is a huge advantage for aspiring entrepreneurs: they will be mentored by experienced business people and they will network with their peers in the incubator.

”

Comments

这位申请人选择HEC的原因有三个方面：一是创业资源，这里有广泛的创业精神，HEC还是欧洲最大的创业孵化器 Station F 的成员；二是校友成就，校友们成功建立了很多初创企业，更有多位成为世界500强企业CEO；三是学校教授也同时具有企业家身份，可以为学生提供更为实用的知识。

三个方面都和申请人创业的目标规划高度契合。

04

“ HEC Paris is the best school for pursuing a career in financial services. My post MBA goal is to work at a leading Investment Bank in a front office or business-facing role, hence HEC Paris’ MBA program is the right choice for me. It would help me build a strong foundation of finance and business. Investment Club would provide practical hands-on knowledge of portfolio and fund management. Moreover, HEC Paris has a 16-month program with an option to pursue a summer internship, which are very important to gain an insight of the financial services industry for people wishing to pursue a career in financial services, especially Investment Banking.

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Comments

这位申请人从投资银行的后MBA职业规划谈开来，从投资俱乐部到充实的暑期实习项目，都成为他选择HEC的不二理由。

05

“ In addition to diverse cohorts, the flexible course curriculum attracted me as I could customize it to my specific goals. While the first eight months of the HEC program are standard, the last 8 months are customizable and the school has so many offerings for each student to mix and match in a way that works with their career aspirations and interests. You can go on exchange, work on an MBA project, and take part in a summer internship. Of course, there are many, many electives to choose from. In addition, the curriculum is current. Everything we learn is directly applicable to the business world today which is critical for success after the MBA.

”
Comments

灵活的课程设置是这位申请人选择HEC的理由，包括8个月的灵活课程和设置、多样化的选修课、交换项目、暑期实习等等，这些多样化的选择加持，根据职业目标量身定制课程，使得不同需求的申请人在学习的过程中都能得到满足，这对于有职业转换规划的申请人来说更加重要。

01

“ The analytical rigor of Wharton's MBA program, combined with the cross-disciplinary resources of the Social Impact Initiative, was one of the many reasons why I applied to Wharton. Also, it was the only schools that has a finance-centric ESG major – an area of expertise that ties to my career goals.
Beyond career progress, Wharton has a lot to offer for personal development too. I'm seeking to hone myself as a leader and become a self-aware and resilient investor. Courses like Executive Coaching and Feedback Program will help me recognize my strengths and weaknesses. Overall, I believe a Wharton MBA will help me grow as an investor and authentic leader.

”
Comments

对学校的了解是讲好 Why School 的重要基础，这段的亮点在于申请人充分了解到 Wharton 相较于 peer schools 的唯一性，并且将学校的特色和自身的职业目标相结合。

02

“ I was really intrigued by Wharton's Semester in San Francisco program. Not many schools offer the opportunity to attend school on both the East and West Coasts, and I valued the opportunity to spend time at both locations and explore the career opportunities that both offer.

”
Comments

学校独特的课程体验、Location 也可以是你的 Why School 的重要因素之一。

03

“ The Wharton School offers an individualized major for students whose interests do not fall within the scope of the 18 available majors. This option appealed to me because it allows students with less traditional goals (i.e. me) to tailor their coursework towards their specific interests.

”
Comments

规模大的商学院对学生个性化的关注和满足往往能获得众多学生的青睐；反过来说，也正是因为学生基数庞大，才能让每一个有着特殊需求的学生群体得到满足。当然，这一点要配合着其它段落的内容讲自己的独特性和与学校的适配性。

04

“ Aside from my classmates, I chose Wharton because of its tradition. Wharton was the first business school in the world and has maintained a standard of excellence since. Because of Wharton's history of being the first and the best, I feel humbled when thinking of the individuals who have walked through the same halls in the past.

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Comments

这位同学对学校的爱溢于言表，“Wharton就是世界第一”“我就是爱第一”，真爱得以完整传递到读者。

05

“ Finding a supportive community was very important to me. Pre-COVID, I used to attend the Wharton Africa Business Forum. I loved the fact that Wharton had a diverse student body and allowed them to promote not only the African continent as a viable business hub, but also to share the continent's diverse cultures and values with other students on campus.

”
Comments

参加过学校的某项活动是很好的与学校的连接，可以成为讲述 Why School 的重要支撑素材；其中的要点是如何将活动上升到格局，和自己的职业规划、和Why School以及Why MBA联系起来。

06

“ When I think of the Wharton School, transformation is the first word that comes to mind. Transformation encompasses the mindset of not only the students entering the Wharton MBA program, but also the program and annual cohort selected. The dynamic course structure and student body is constantly being reinvented, adapted and modified to reflect values held in wider society and champion diversity.

”
Comments

用一个核心词将 candidate 和学校的特色串起来，能够展现出申请人对学校的认真了解和反思。

07

“ Since my academic background and work experience before Wharton was mostly in economics, accounting, and finance, I was looking for a business school that would help me develop a more well-rounded business acumen. One key attraction for me was that Wharton is an all-around great business school with strengths in different areas including marketing, analytics, management, and operations. The combination of fixed and flexible core curriculum helps me tailor my MBA education to specific areas where I want to develop my strengths.

”
Comments

申请人将自己的背景综合了学校的特长，并将其与职业目标相联系，构成了一条完整的 Why School 链条。

01

“ There are two main reasons why I chose Booth. The first was Booth's ETA (Entrepreneurship Through Acquisition) program offered through the Polsky Center. My goal after business school is to acquire and grow a company. Booth offers an amazing program with resources that can directly help me to achieve that goal.
The second was the flexible curriculum. I have a specific goal and come from a non-traditional background, so I am very excited to be able to tailor my courses to build a strong business foundation and simultaneously focus on cultivating the skills and knowledge to be successful buying and growing a company.

”
Comments

尽管各家商学院的课程设置难免大同小异，但如果能从其中找到商学院自己特别的部分，这些素材就能成为讲述 Why School 的有力支撑。在Booth来说，ETA创业并购项目，以及可以量身定做课程，都可以成为独树一帜的学院特色。

02

“ Chicago Booth embraced my individual story and encouraged me to pursue my bold vision for my career. Chicago Booth also had the breadth of resources and an active community for students seeking a role in venture capital post-MBA. Venture capital is an opaque industry. Fortunately at Booth, there is immense support not only to demystify venture capital, but also to land an internship and full-time role. This ranges from the coursework — such as Commercializing Innovation, New Venture Strategy, Entrepreneurial Finance and Private Equity, and Venture Capital lab — to the depth of the resources provided by our Career Services and the Entrepreneurship and Venture Capital Group, including career treks and a VC bootcamp led by top VCs in Chicago. I am so grateful I chose Chicago Booth and could not have imagined such a transformative experience anywhere else.

”
Comments

将 Why School 与 Career Goal 连接，是万用不变的要诀。这位申请人立足自身风险投资的职业规划，找到了Booth在课程（如商业化创新、新风险战略、创业金融、私募股权）、课外项目（如风险投资实验室）等方面的资源支撑，体现了对Booth全方位的了解和对自身未来职业发展的精准定位。

03

“ The flexible curriculum was a big factor in my decision. I studied business in undergrad and my career was in financial services before coming to Booth, so I appreciate the ability to take more advanced courses within areas where I already have a strong knowledge base.
Also, because Booth has Evening and Weekend MBA Programs, students can take classes at night, on the weekends, or even attend the evening and weekend sessions of their class if they have schedule conflicts during the week with personal obligations or recruiting. The additional flexibility in class timing will allow me to have internships during the school year, giving me an advantage during recruitment.

”
Comments

Booth 课程的灵活性，不仅体现在灵活的课程设置，还在于灵活的授课时间，各种各样背景的人都可以享受灵活性带来的益处。Advanced 课程和灵活的时间选择，也是比较特别的切入点。

04

“ The flexible programming, I can’t overstate this. I want to take entrepreneurial electives and I don’t want to wait until year two to start taking them. I know I have a lot to learn about start-up strategy and Booth has fantastic faculty in this concentration. With their help I will be able to further improve my business model; they have a track record of personal success and of helping others succeed. As an entrepreneur, the value in this proposition is obvious. However, think of the possibilities as an investment banker, a strategic consultant or a Big Tech PM looking to enhance or learn industry specific and highly applicable skills before that all important summer internship! What better way of ensuring you get the return offer than going into the business with an understanding of what it is you will be doing?

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05

“ First, I felt an instant connection to each Booth student or Booth alumnus I spoke with when I deliberated between programs. They all were super approachable and spoke passionately about their MBA experience at Booth.
Coming from an army background, the flexible curriculum at Booth felt like a welcome respite from the strict environment and an opportunity to steer my academic and professional path whichever way I choose. Being an engineer at heart I was also very taken with the emphasis the program has on data driven study methods.

Having managed projects in a setting of great uncertainty and many unknowns, I witnessed first-hand the impact that quick analytical thinking can have. It is an ability I value and wish to nourish, and I felt there was no better place to do so than at Booth.

”
Comments

借助 Booth 课程的灵活性，小众背景申请人也可以基于自己的职业诉求，定向强化自己的职业技能；有趣的是，这位申请人还将灵活性当作“学校性格”和自己的“环境性格”做了对比，用简约的文字塑造出drama的情境，很吸引读者。

06

“ The choice-rich culture led me to choose Booth. The system here is one that understands your need to choose and respects the choices you make. A big part of that is the flexible curriculum; while researching B-schools, I was very excited to learn about this top MBA program that affords you the opportunity to design your MBA experience with minimal restrictions. Now that I am here, I see a solid system of support, but you are ultimately responsible for what the two years will look like. I see how this system builds intentional leaders.

”
Comments

本质上还是基于“flexible programming”，即项目设置的灵活性 ，但申请人从 “choice-rich culture” 的角度出发进行阐释，多了一分新意。

对于 Booth MBA Program 来说，Flexibility 是它的特色，也是一个关键词，不同背景的申请人围绕它展开多角度地阐述，体现出项目与自己职业发展的适配性。那么，Booth的这种灵活性对你来说又意味着什么呢？

01

“ The world is burning, the solutions are time-bound, and we need a new generation of leaders prepared to tackle this generational crisis. Columbia University – home to the Columbia Climate School, Center on Global Energy Policy, and the Earth Institute – is cultivating a world-leading community of climate-minded scholars, researchers, and decision-makers. Accordingly, CBS is pivoting to integrate principles of sustainable enterprise into all aspects of its curriculum. My experience at CBS will provide me with the critical professional networks, scientific and technical understanding, and resources necessary to make immediate impact within the climate space.

”
Comments

在Why School中呈现出一定的社会责任是招生官很乐意见到的角度。这位申请人将解决世界气候问题与自身的职业目标相连，进而提到学院在气候、能源方面的优势，以一条主线串起Career Goal和Why School，是立意和篇幅控制的典范。

02

“ The Tamer Center for Social Enterprise stood out for its unparalleled access and experiential learning opportunities for someone like me trying to break into the industry. I plan to fully take advantage of the social enterprise curriculum, student clubs, and in-semester internships to give me a competitive advantage in the industry. I plan to use the skills to start a non-profit to remove the barriers placed on children in underserved communities and provide a space for kids to channel their passions into long term success.

”
Comments

因为某个项目或某项活动而爱上一家商学院这件事，并不夸张。这位申请人就是因为The Tamer Center for Social Enterprise 选择了CBS。如果一个项目恰好和你的职业目标相契合，又能够提供很多优质的资源，何乐不为呢？

03

“ Columbia Business School’s unique environment for hands-on and practical learning opportunities through experiences like the Executives in Residence program will help me supplement my leadership experience and build technical quantitative skills and solutions-driven management practices. Those hands-on experiences will benefit me in positions of increasing responsibility when I return to the Navy, as I apply new practices to overhaul outdated mindsets in inventory management and performance metrics to increase Navy supply chain efficiency.

”
Comments

Why School不仅与我们的未来有关，更与我们的过去相连。这位申请人通过阐述自己过去的职业规划，进而过渡到Why School和Career Goal，以一条时间线将几个要素串联起来，大大增加了可信度。

04

“ If there was the key part of Columbia Business School’s MBA programming that led me to choose this business school, it would be its holistic approach to building the MBA class. From the start, I have felt that CBS strives to attract multidimensional people who bring in different perspectives on life, work, and academia, by really getting to know its applicants. Both the admissions team and the students I spoke to throughout my application process made me feel that difference is valued and – more importantly – actively harnessed at CBS, which leads to an exciting, disruptive environment.

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05

“ I’d read multiple profs’ books before I even realized they taught at the school. Now if I can only register for their classes at some point… Obviously it’s way easier to get the hot electives in your second year.

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Comments

这位申请人明确地看到CBS在地缘上的优势，并将其具化为兼职教授的优势资源，非常具体，也非常容易有理有据地阐述出来，因此，Why School原因无所谓范围之大小，只要能表现出申请人充分的思考，都是可以的。

06

“ New York City is such a great place to earn an MBA. It is one of the most cosmopolitan cities in the world and an international center of business. Beyond the walls of CBS, NYC is a place where you will meet the most determined and ambitious people. It keeps you on your toes and inspires you to push yourself harder.

”
Comments

对于位于世界之城的商学院来说，学校区位是学校不可忽视的优势，能在商业中心学习自然是很多申请人的梦想，将其作为 Why School 的重要因素也顺理成章，甚至是选校的第一考量。

01

“ NYU Stern is one of the few schools that offers an entertainment and media specialization. It’s top in the field and provides opportunities to take courses across NYU’s schools, work on projects to solve real issues at major organizations and opportunities to take advantage of what the city has to offer.

”
Comments

各家商学院的MBA项目会有一些细分的方向，有一些是基于大学特色而发展出来的；这位申请人将学校的特色方向和自身的职业规划相结合，显示了“ Why School”的充分的理由。

02

“ NYU Stern’s experiential learning was a major factor in choosing the MBA program. The “Doing Business In” program offers students a chance to gain a deeper understanding of issues, challenges and opportunities of conducting business in other countries. As someone interested in broadening my understanding of conducting business across borders, this was a very appealing part of the program.

”
Comments

学校在某些方面的优势往往在一些特色项目中展现出来，因为一个项目而选择一个学校并不是夸张的陈述，重点在于讲出对项目的了解以及对自身规划的充分思考，展现出选择项目的慎重性，这篇 why school 就很旗帜鲜明，记忆点突出。

03

“ I have always learned best by doing: the faster I get to start applying new knowledge, tackling messy exceptions, and having a hands-on impact, the better. While many schools lean into the theme of “experiential learning” in their programs, I believe it simply doesn’t get more hands-on, in a more collaborative model, than Stern. Whether it’s the experiential learning courses, DBi study abroad opportunities, Stern Solutions, or more – I felt that Stern had the ingredients I need, in the style I learn from best, to design the career I hope for.

”
Comments

申请人将学校特色概括为“体验式学习”和“更加合作”，然后通过课程设置、留学机会、特色项目等作为论据阐述自己的观点，体现出对学校做出了充分的了解工作，也体现出自身对学校项目的理解，是一篇很有诚意的Why School。

04

“ Stern’s focus on EQ (Emotional Intelligence) in leaders, which comes to life in the specialization Leadership and Change Management. I specifically look forward to the courses Strategic Talent Management, Leadership Models, and Power & Professional Influence. Since I want to become a human capital professional in the sports industry, I can’t wait to join Stern.

Aside from that, I fell in love with New York City and its energy during my first visit in 2013. Ever since that trip, it has been a bucket list item to be able to call it home. I look forward to getting to know the city as a local rather than a tourist, and to exploring the city’s various neighborhoods. Also, as a crazy passionate sports fan, I look forward to attending some of the world’s biggest sports events (NBA games at Madison Square Garden, the US Open, New York Yankees). Lastly, while I have traveled quite a bit, this will be my first time living abroad – that will be a learning experience in itself!

”
Comments

这位申请人从课程设置和区位优势两个方面阐述了自己选择Stern的原因，尤其是对纽约的了解和向往，构成了“非Stern莫属”的理由。

在细节上，他对要点的阐述也非常具体：提出了期待的课程，展现出对学校做了充分的了解；对于纽约，从个体的情感连接到个人的兴趣爱好，同时又是与自己的职业相关的，非常的有氛围感。

两个方面都和自己想成为一名体育产业的人力资本专职人员的职业规划紧密地联系在一起。

05

“ NYU, as a wider university, houses some of the most artistic and creative collectives in the world. I believe this “poet DNA” organically embeds itself into NYU Stern’s more quant, data-driven curriculum. Many aspects of business today tend to be mundane or outdated and require the type of creativity or out-of-the-box thinking that Stern provides its students to foster innovation. As I began to explore different MBA programs, I was keen on finding a school that challenges the status quo. Stern's belief to embrace change, if not create it, immediately resonated with me.

”
Comments

除了课程设置、区位优势这些“硬件”条件，学校的气质、文化、价值观也可以成为 Why School 的理由，重点在于精准的概括和充分的论证。这位申请人将 Stern的“创造性”提炼出来，并显示出个人与学校气质的契合。

06

“ One of the key parts of NYU Stern's programming that appealed to me was its world class education, specifically heralded by people such as Aswath Damodaran. I read some of his lectures and notes that are available online . I was struck not only by his knowledge of the financial landscape, but also the passion with which he teaches his courses. I knew that I wanted to be a part of a program that prides itself in education, and that is Stern to me.

”
Comments

如果某些为教授能够为你提供与未来职业，乃至人生规划非常契合的帮助，那将是一大幸事，与其它理由配合，从学术角度讲 why school 也是很常常选择的切入点。

01

“ As a French person growing up in Paris and later coming back to work there, I am very familiar with the French culture as well as the broader Western European mindset. I was also exposed to the Anglo-Saxon perspective through my undergraduate studies in Boston and my experience working and living in San Francisco and London. However, I am keenly aware of my lack of exposure to many other cultures, and I believe that INSEAD will help me to bridge that gap. In the professional world, there is a ton of value in having people from different backgrounds around the decision-making table; they will challenge your perspective and bring a different point of view.
A key element that sold me on INSEAD was the richness and density of its programming. Because the program is condensed into a year, I will be able to fully focus on my MBA experience during that time and be completely immersed with my classmates, before jumping straight into my next professional endeavor and applying the learnings in a professional setting while they’re still fresh.

”
Comments

申请人给出了两点选择INSEAD的主要原因，一是为了丰富自己的国际经历，二是因为丰富而密集的课程，将INSEAD两个最主要的特点纳入其中，同时也将学校特色与自身情况紧密地连接起来，为Why School提供了充分的论证。

02

“ “At INSEAD, everyone is a minority” – This was one of the many promises that invigorated my aspiration to not just do an MBA, but do it at INSEAD. This promise has been far exceeded to a degree that words cannot explain. This translates to working on real world problems or even case studies using 3D approaches to 3D problems – where every member of the group doesn't just come up with a different solution but the way they approach the problem is also unique. I have no doubt that this will serve us all well in our future careers and in our personal lives.

”
Comments

INSEAD学生的多样性是最显著的特征之一。这位申请人从学校对学生的个性化关注入手，从一个更为细化的角度展现了学校对个性化的关注，并将之与个人规划相连结，展现了对Why School思考的慎重。

03

“ I've had a lot of success in the hospitality industry and am eager to promptly apply my education at INSEAD to the broader world of food and beverage. If I've learned anything from meeting with the vignerons in Corbières, cidermakers in Basque Country, and grape-growers in Vayots Dzor, it's that exposure to people, places, and ideas is the best catalyst for discovering new ways to conduct business and communicate ideas. In this increasingly globalized marketplace, good business requires empathy and mutual understanding. INSEAD understands this better than anyone. There's an amazing energy that comes from getting such different backgrounds together in one room, working towards the same goal.

”
Comments

细节阐述总是有着神奇的力量。申请人在开篇就提出了自己在食品与饮料行业的职业目标，进而提出了一系列细节——无论是葡萄种植，还是苹果酿酒，对自己都非常有帮助，并且这种多元环境带来了更多的增值，深化了自己的 Why School。

04

“ INSEAD's mission starts with “a force for good”, and mine does too. My personal mission is to have a positive impact by helping others live more fulfilling and healthy lives. Based on conversations I've had with alumni and classmates, I believe INSEAD provides exceptional experiential-learning opportunities to refine self-awareness, explore several dimensions of interpersonal dynamics, and approach life and work with authenticity.

”
Comments

把商学院的使命和自身的使命相连会显得夸张？并不，只要言之成理，寻找到恰当契合点的Why School就是十分合理可信的。

05

“ I believe INSEAD stands out from other top business schools for how dynamic it is.
Being an intense 10-month program, students are really pushed to prioritize what is most important to them at that specific moment, challenging them to focus and to efficiently juggle all the activities in which they are involved. The possibility to spend time in different campuses also contributes to how dynamic the course is so that students can tailor it to their own preferences and needs.

I believe this aspect of the course is also very relevant to my life. In our jobs and lives we are always juggling between different priorities and different activities to carry out. INSEAD creates an environment where student can become more comfortable making choices on how they want to spend their valuable time.

”
Comments

学校的文化氛围也可以成为Why School的阐述角度。这位申请人将Why School概括为dynamic，并从项目和生活两个方面加以阐述，立足自身实际展现出自身对学校文化氛围的向往。

06

“ There were two aspects of INSEAD's MBA that appealed deeply to me. The first was that INSEAD MBA is a devoutly purpose-driven program. INSEAD believes that business should be a force for good; that the goals of business and the goals of society must inevitably align; and that value creation should extend to all stakeholders of a business. Every aspect of the MBA encapsulates these ideas.
One of the most meaningful and challenging career experiences I've had was the ability to work in the Corporate Purpose space, interacting with teams in healthcare, consumer goods and logistics, crafting their purpose statements – that is, why, they exist – and working with them on business development plans that bring their statements to life. The literature on purpose is intriguing, vast, and captivating. But executing purpose is not easy. One of my primary objectives of coming to INSEAD was to understand the impact of purpose on business, how to actualize purpose, and how to develop compelling purpose-led strategies that ensure value creation across the board.

The second aspect of INSEAD that appealed to me was its thought leadership on family business. I come from a family business background and was inherently curious about what it takes to become an effective family business leader and a family steward. Aside from school's excellence in family business research and training, it inevitably attracts a dynamic cohort of family business leaders and next generation members across the globe. The ability to interact with, and learn from, people with similar ambitions and vastly different backgrounds was a space I had no intention of foregoing!

”
Comments

Why School可以是非常具体的，如项目特色、课程安排，也可以是较为主观的，如学校氛围、重点定位等。这位申请人就是从后者选择了两个因素进行阐述，一个是学校明确的目的趋向性、一个是学校对家族企业的思想领导力。

两个方向都通过一系列细节进行阐述，展现了申请人对学校的详细了解；也将职业目标与自身职业规划相连结，体现与学校的匹配度。

01

“ With my long-term goal of founding a retail company, I was inspired by HBS's focus on entrepreneurship, specifically the courses and resources from the Rock Center for Entrepreneurship. A few of my favorite retail entrepreneurs like Jen Hyman (Rent the Runway) and Katia Beauchamp (Birchbox) are HBS alum and the companies they started as students have made profound impacts on the fashion and beauty industries. Surrounded by trailblazing professors and classmates, I'm confident I'll grow not only as a business leader but also as a person.

”
Comments

对于这所世界顶尖的商学院，只要你有想法，就不用担心资源，她孕育了太多杰出的校友；知道自己想要什么，就能找到 Why School。这位申请人将自己成为零售企业家的愿景和学校行业大咖校友及校园氛围加以连接，充满个性与热情。

02

“ It is the rigor and pedigree of an HBS education and its ability to foster innovators and entrepreneurs across all industries. I find this to be fundamental as I work towards identifying new opportunities for storytelling in the world of business. I understand that creative industries of all sorts must be substantiated by sustainable business models, and I expect storytelling to become adopted more and more by many non-media industries. I highly value the global/inter-industry approach at HBS.

”
Comments

这位申请人的职业目标非常明确，就是“创业”，在个人目标非常明确的情况下，在来讲选校原因，就非常有根有据了。申请人列举了HBS在创业上的突出优势，自然而然地将 Why School 呈现出来。

03

“ The case method is so attractive as a means to learn and become a better manager. In my job in corporate strategy, I’m constantly selling my view and ideas to internal and external stakeholders (company executives, shareholder, investors etc.); I found that the ability to quickly and articulately communicate a view in simple words is crucial. Additionally, the problems in the cases are like the problems we face in the real world: often we have limited information, not so much time to decide, and a lot at stake. In today’s dynamic world, managers need to make such difficult decisions constantly, and I definitely believe training from the case method will set me up to become a more effective leader.

”
Comments

作为纯案例教学法授课的最顶尖商学院，这个话题对于HBS的申请人是不可能回避的。即便老生常谈，也可以讲出记忆点。这位申请人将案例教学法和自己过去的职场经历紧密结合，展现出对案例教学法的个人认知，并将这一教学法作为 Why School 的原因，显得尤为顺理成章。

04

“ The Harvard innovation lab (i-lab) excites me because it’s an incubator for great ideas and cutting-edge technologies. HBS is the definitive leader among all business schools in fostering innovation, as evidenced by its exceptionally high yield of founders and its ample investments in entrepreneurial programs such as the i-lab. This was certainly an important consideration for me in choosing to apply and attend HBS as I hope to get involved in the i-lab to create technology that equips musicians and artists to retain ownership and maximize the value of their creative output.

”
Comments

这位申请人独特的职业领域与哈佛独特的资源完美契合，突出这一个最重要的点，就足以让他的 why school 充分且坚固。

05

“ I was very drawn to the size of HBS, along with its first-year required curriculum and section experience. I think HBS gives students the best of both worlds. On one hand, you get a large incoming class of students from all over the world with exceptionally varied backgrounds who you can meet through clubs, social events, or random Zoom meetings. On the other hand, you get to know your smaller section on a very personal level by taking all of your classes together throughout the first year.

”
Comments

对于一所世界顶尖的商学院来说，似乎没有什么比“圈子”更加充分的理由了，难点在于讲出“个性化”，脱离“功利感”，表达出享受这种氛围和文化的真情实感，才能打动读者。

06

“ Morgan County, Alabama, where I grew up, isn’t a part of the world that sends a lot of folks to Ivy League colleges. The story is the same for Jackson, Mississippi, where I spent most of my professional life. Because of this, I have long aspired to attend the best business school that I possibly could. I also knew that I wanted to go somewhere that focused more on the quality of instruction and academic components of the program than on the social side of the MBA experience. HBS checked both of these boxes and when I was admitted I knew immediately that it was the school I would attend.

I have spent my career working to improve lives through public education and public policy. I believe further societal improvements lie distinctly at the intersection of the public and private sectors. I plan to build a career where they meet.

”
Comments

这位来自公共领域的申请人在 Why School 中展现出自己独特的链接点。对于立志于培养社会领袖的顶尖商学院来说，这是喜闻乐见的。这位申请人在文书中讲到了他创办学校、帮助学生成长，并在其中提高了领导力、坚定了读书深造的心路历程（上方未节选，是一个非常打动人的Why School）。

将商学院与个人经历和职业理想充分结合，通过足够多的细节展现出申请人的心路历程，带动读者跟着故事走，也就自然使读者信服了阐述。

01

“ When I made the decision to leave my job as a management consultant to go to business school, I knew that I needed to go to a program where I could continue to problem solve both inside and outside of the classroom. The case method was the only pedagogy where I could truly see myself being fulfilled, while also having the opportunity to grow as a management consultant and leader. By tackling ambiguous problems—which often don't have a “right” answer—through the case method, I know that I will leave Darden better prepared to handle any challenge, whether technical or interpersonal, that I may face in my post-MBA consulting career and beyond.

”
Comments

案例教学法是Darden的显著特色，也就成为很多申请人阐述 Why School 的重要理由。

这位申请人立志在毕业后从事咨询业，对案例教学法的诉求也就更强，在学校特色和个人规划之间建立了紧密的联系。

02

“ The faculty at Darden is a fantastic mixture of inspirational professors and terrific friends. All the alumni I've met keep in contact with the faculty throughout the years, continuing to consult them for their daily life challenges. As an international student, I praised having a solid support system, to build meaningful relationships with fellow students and professors.

”
Comments

除了课程设置、区位优势这些“硬件”条件，学校的气质、文化、价值观也可以成为 Why School 的理由，重点在于精准的概括和充分的论证。这位申请人将校园文化具象化，表达了对Darden和谐的人际氛围的向往。

03

“ One of the main reasons that I chose Darden was its commitment to creating community. For First Year (FY) students, this often begins with the Learning Team, a group of 6 students who meet to discuss their classes and cases. Darden structures these groups to include students from a variety of backgrounds – my team has members from 3 different countries and experience in architecture, consulting, industrial design, finance, and accounting! This mix provides the chance for us to share our strengths, cultivate trust, and feel confident as we strengthen our weaknesses. We learn with and from each other, becoming closer as we do so.

”
Comments

这位申请人为Darden的校园文化提供了非常具象化的阐述，通过一年级学生的学校小组切入，展现了Darden 学生间良好的文化氛围。

04

“ I was looking for an MBA program that would truly broaden my skillsets and prepare me for a career shift. But I was also looking for a learning environment where I could build life-long academic and professional relationships. During the application process, I was amazed by the faculty at Darden and inspired by the learning atmosphere they cultivate. Building strong relationships with professors and TAs can have a transformative impact on your experience in the classroom and beyond. It’s something I greatly value and looked for when applying to graduate programs.

”
Comments

同样是校园氛围，也有不同的侧重面来阐述。这位申请人则更加倾慕于Darden的课堂氛围，向往和教授间建立牢固的关系。这些都要建立在对学校详实的了解之上，在阐述的过程中增加可以作为论据的素材，让论述更加可信。

05

“ Two factors were the strength of the Finance Club, and the chance to manage a portion of the endowment as a part of Darden Capital Management as a second year. Coming from a non-profit background with an interest in finance, I knew I wanted to gain as much exposure as I could to banking and asset management. The pivot to finance would be manageable, but still quite aggressive given my background. As a result, I knew I wanted to have a supportive community throughout my recruitment process. I also felt Darden’s 400 member or so class size would be helpful in building relationships with people outside of my section, and beyond what industry I was recruiting for.

”
Comments

金融行业方面的资源是这位申请人选择 Darden的原因，校内俱乐部、实习机会、项目规模都成为资源优势的一部分，体现了申请人坚定的职业规划，以及对学校做出的充分的了解，真诚感十足。

06

“ It is the remote location that led me to choose Darden. I grew up in the heart of Los Angeles (South Central to be exact) and then proceeded to live in large cities throughout the U.S. (Chicago, DC, SF Bay Area). I’d had enough of the hustle and bustle of city life, and I knew that for graduate school I wanted to be in a much smaller location where I could recharge for a few years and make deep connections with my classmates.
I was immediately drawn to Darden and Charlottesville’s location because of the ease of access to hiking trails, Shenandoah National Park, and various breweries and vineyards. I’d heard of how overwhelming business school would be so I wanted to ensure that I had access to activities that would help me destress. For me, those activities involve being in nature and having sweeping vistas. Once I moved to Charlottesville, I told several of my friends that I felt at peace here given the abundance of mountains and greenery surrounding me.

”
Comments

区位因素是Why School 的一个重要方向，有的人会因为区位选择国际化都市，有的人则会因为区位选择一个悠然小镇，无论哪种选择，阐述清楚理由并和自身需求建立联系，就是充分的 Why School。

这位申请人选择Darden，正是因为它能远离城市喧嚣。申请人对夏洛茨维尔的一切如数家珍，向往之情跃然纸上，是非常生动的阐述了。

01

“ It is the flexibility of the curriculum led me to choose Kellogg, because there are so many classes I want to take and it's important to me to have the freedom to build my own academic experience. After Kellogg, I want to pursue a career in General Management, so having the ability to take classes within the Managing Organizations, Operations, and Strategy majors — while also doing coursework in the Diversity, Equity, and Inclusion; Growth and Scaling; and Social Impact pathways — is integral to me getting the most out of this academic experience.

”
Comments

Kellogg 项目和课程的多样性与灵活性，为各种职业目标的申请人提供了选择。这位申请人是以GM为职业目标的，他计划在未来从事综合管理，所需要的掌握的知识更加多元，灵活的课程安排非常适配他的需要，个人规划完美匹配 Why School。

02

“ I ultimately chose Kellogg over other MBA programs because of its robust offering of experiential opportunities in Venture Capital and Entrepreneurship. These experiences were particularly important to me because I am hoping to pivot my career, and am also the first in my family to seek an MBA or career in these industries. Kellogg provides opportunities and access to an incredible network that will enable me to build relationships and enter new industries. In particular, Venture Lab places Kellogg students in an internship with a VC firm or startup for one quarter, which allows students to develop a venture capital skillset in a growth-focused, low pressure environment.
Another experiential opportunity is the San Francisco Immersion Winter Quarter, which allows students to take courses at Kellogg's San Francisco campus, intern in VC firms or VC portfolio companies, and build a network in the Bay Area.

”
Comments

风险投资和创业方面的优势是这位申请人选择 Kellogg 的原因，关系网络、Venture Lab、旧金山浸入式冬季课程都成为支撑这一优势的素材，体现了申请人坚定的职业规划，以及对学校做出的充分的了解，真诚感十足。

03

“ What originally sparked my interest in pursuing an MBA at Kellogg was the strong history of women in leadership positions and representation of women in a top MBA program. I knew I'd thrive in an environment where women are naturally included at the center of the conversation.
As I learned more about the program and networked with alumni, it became clear that the culture at Kellogg was unlike anything I had seen before. The students are driven but still collaborative and dream to do better for others. It quickly became obvious that this was a culture in which I could not only achieve my professional goals but also develop into the leader I know I can be.

”
Comments

顶尖商学院将学生多样性作为学校发展的一项重要指标，女性领导力就是其中不可或缺的一项。这位申请人即以女性视角为切入点，陈述选校的理由。

事实上，女性力量也确实是 Kellogg 的一项特色。近年来，Kellogg 的女性比例一直保持在四成以上，近两年甚至达到近五成，在各家商学院中名列前茅。在这样的氛围下，找准女性话题的切入点，并将之与自身经历相连结，自然成为 Why School 非常好的阐述。

04

“ As someone without a formal business education previously, I have found that the core classes help establish a common working language and understanding for all students, ultimately leading to a more vibrant learning environment for all. For my colleagues who have had previous exposure to the some of the core course topics, my impression is that they have found courses to be worthwhile. Indeed, even with my quantitative background, I have been challenged and engaged, for example, with the introductory business analytics coursework; the professors here are truly exceptional teachers with a knack for keeping students interested in learning more.

”
Comments

这位申请人从学术角度阐述了自己的 Why School。因为自己的非商科背景，这位申请人认为 Kellogg 的核心课程有助于为所有学生建立一种通用的工作语言和理解，最终为所有人创造一个更有活力的学习环境，并阐述了自己坚信这一点的理由。

05

“ Kellogg's 1-year program was the perfect blend of everything I wanted in an MBA at my current stage of life and career. I had over 9 years of work experience prior to my admittance, and I wasn't looking to re-take core classes focused on areas which I had direct work experience in both academically and professionally. Having the flexibility to take electives from day one was really important to the specific goals I had in my MBA education, and the structure of the 1Y program uniquely catered to that without sacrificing any of the traditional MBA benefits.

”
Comments

在大多数美国商学院MBA项目多为两年制的情况下，一年制MBA成为了项目特色。一年制项目所需的时间成本更少，适合职业加速的申请人；所需的机会成本也更少，适合希望自己离开职场时间较短的申请人。

这位申请人就将自己9年的职场经验和学校灵活的课程安排相连接，展现出选择 Kellogg 项目的必要性。

06

“ Kellogg is an industry leader in innovative techniques to provide a world class education that is extremely relevant to the modern business world. Kellogg is not just preparing you for your next career move: it's about being a leader that is always asking, what's next? I think this is clearly seen in the various programs that Kellogg offers. The fact that there are so many programs available (1Y, 2Y, MBAi, MMM, etc.) speak to Kellogg's drive to always be at the forefront of business and innovation. I chose Kellogg because of the MMM program, a dual degree with an MBA and MS in Design and Innovation. I saw the program as a great way to pivot into the tech industry, having very little industry knowledge, yet a passion for understanding human behavior. The MMM program is a human-centered design framework and was exactly the experience I was looking for, the intersection of business, technology, and design.

”
Comments

灵活而多样的项目设置适应了不同申请人的诉求。这位申请人从学校氛围（创新技术方面的行业优势）到学校硬件（MMM项目），再到自身职业规划（进入科技行业），将三个方面串联起来，形成完整的阐述，把 Why School 和自身密切地连接起来。

01

“ There are only a few MBA programs that support Entrepreneurship in a creative way in the USA. MIT's Martin Trust Center for MIT Entrepreneurship offers the key MBA programming that led me to choose this business school. I'm an entrepreneur at heart. I'm very interested in Sloan entrepreneurial culture, which marries business, technology, and disruptive ideas. Choosing Sloan was important to me because I have a vision to build “Salons of the Future” and MIT Sloan will give me the opportunity to bring my idea to fruition.

”
Comments

创业创新角度的 Why School。申请人着重陈述了一个对他来说特别的资源，这种独特性在陈述 Why School 的时候特别有说服力。

02

“ I'm particularly attracted to how integrated Sloan's entrepreneurial program is with the rest of the MIT campus. MIT hosts an incredible amount of talent as a technical institution and I'm excited to participate in coursework with fellow students across the entire university. The opportunity to join an environment that encourages cross-disciplinary collaboration aligns with my desire to find a co-founder with whom I can create a software-based startup.

”
Comments

技术与创业角度的 Why School，精准踩在学校的 label 上。商学院所背靠的大学往往有着雄厚的资源优势，也进而成为商学院的优势。麻省理工的技术优势也成为 Sloan 的强势方向，特别是对于有跨学科意向的申请人们。这位申请人表达了对 Sloan 跨学科合作优势的青睐，与自身创建软件初创公司的愿望紧密相连。

03

“ Collaborative is the best word. I have just been awestruck by the collaborative and kind nature of every single student and alumni that I have met so far. Everyone has really embodied the spirit of “Sloanies helping Sloanies,” jumping in to answer questions or to provide support in the transition to b-school. Immediately upon accepting my seat at Sloan, I was added to WhatsApp and Slack groups, where second years and alumni have been so accommodating and have scheduled multiple calls to allow us to seek advice from them.

”
Comments

Culture 角度陈述 Why School。和谐的人际关系是构成 Why School 的重要理由，这位申请人列举了 Sloan 的特色传统 WhatsApp 和 Slack，记忆点突出。

04

“ All the students and alumni with whom I've spoken or met so far (both in the application process and after I made my decision) have been so open and forthcoming about their experiences in the program and beyond. I also have been astounded at the varied backgrounds and professional and personal interests that students and alumni have. I'm someone who is coming into business school with varied experiences (management consulting, nonprofits, philanthropy), but hoping to pursue more ‘non-traditional’ post-business school opportunities. As a result, I've been encouraged to meet so many Sloanies who are open to pursuing new ways of solving challenges; motivated by a desire to fulfill their professional and personal goals beyond a narrow set of jobs; and are trying to solve some of the most persistent issues of our time.

”
Comments

Value 角度讲 Why School。这位申请人从人际氛围和价值追求的角度进行论述，没有具体讲某个项目或传统，但字里行间透出申请人对 Sloan 校园氛围和精神理念的青睐。同时，重点依旧在于与自身的连接上，申请人表示因为自身的丰富经历，因为更加希望获得“非传统”的机会，从而获得更加丰富的经验。

05

“ The diversity of teaching methods — through a combination of lectures, the case method and Action Learning Labs — led me to choose MIT Sloan. I am an individual who loves participating in the classroom but also strongly believes that the knowledge learned in the classroom needs to be applied in real life to become more useful. The diversity of MIT's teaching style was a big part of the reason why I applied to Sloan.

”
Comments

教学特色方面讲 Why School。多样的教学方法也是 Sloan 的一项特色。讲座、案例法和行动学习实验室都成为论述这一特色的支撑。

06

“ Action Learning Labs are one of MIT Sloan's biggest attractions. The USA Lab caught my attention early on in my evaluation of the MIT Sloan program. My hope is to build communities that put forward solutions addressing the societal issues analyzed throughout this lab. To build home environments that empower communities, I need to deeply understand that community's needs, the challenges they face and the types of solutions they want to see. This lab will offer an opportunity to flex muscles of working directly with communities to brainstorm and implement solutions that they want to see for real problems and challenges.

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通过特色项目讲 Why School。行动学习实验室是 Sloan 的特色项目，从中选出符合自己职业规划的方向，形成完整的阐述，把 Why School 和自身密切地连接起来。

01

“ One of the key factors that drew me to SOM was that its MBA curriculum offers both the structure and flexibility that I'm looking for. The core provides exposure to several areas of business, allowing me to build the broad foundation that I need in order to achieve my goals. At the same time, I'm also able to take classes across all of Yale's schools, which is especially exciting to me since Yale has one of the best art programs in the world. My dream is to start my own firm that helps mission-driven startups scale using design and strategy. While I have the design piece from my undergrad and previous work experience, Yale will help me better understand the business and strategy component. I’m very grateful for the opportunity to receive a world-class education in business while also being able to continue honing my skills as an artist and designer.
评论：商学院所属大学的优势往往会成为其MBA项目的外延资源，成为申请人选择某个商学院的重要原因。Yale 的综合优势，让SOM 这个即便年轻的商学院也同样充满吸引力。这位申请人就是看重 Yale 在艺术项目上的优势，并将其与自身在设计行业的职业规划紧密相连。
02

“ We're going to need to feed 11 billion people by the end of the century. Changing climates, increasing pest burdens, and difficult unit economics make this huge challenge even more difficult. Conventional agriculture is too resource-intensive to be the full answer. We need new solutions. A Yale MBA will position me to lead the charge—to harness the work of scientists, farmers, policy makers, and businesses to create a new, more sustainable future for food. Yale's legacy of educating nonprofit and social enterprise leaders are equally important, and I want to contribute to that legacy. Connection to the Yale School of the Environment, and the world-class scientific education I can receive there alongside my MBA.

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将 Why School 与实现个人目标和社会目标相连结也是非常充分的阐述。这位申请人以气候变化、粮食安全切入，讲述自己从事粮食行业的职业规划，再提出耶鲁环境学院的资源优势，一气呵成。

03

“ After spending my early career committed to generating social impact, I worried that I would lose touch with this commitment when entering the capitalist and competitive mindset of business school. Yale stood out to me in the search due to its core value of harnessing business to serve society. Over and over again during recruiting events for Yale, I saw how my prospective classmates and potential professors brought this value to life, by focusing not just on the financial ramifications of a decision, but also on the consequences for the environment and economic inclusivity. Our mutual commitment to generating social gains, as well as financial ones, is part of what ultimately drew me to Yale over other programs.

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相同的价值观也是 Why School 的重要理由。

耶鲁大学商学院始终将“为商业和社会培养领袖”作为使命，致力于解决歧视、偏见和公平的问题，对商业领袖的定义也确定在“目标驱动和包容”上。这位申请人首先即提到将对于社会的承诺作为自己的目标，进而提出Yale SOM在创造经济效益的同时也追求社会效益，在价值观上找到契合点。

04

“ First, Yale has a long history of relationships with China and Chinese people (for more than 100 years), which gives Yale an excellent and unique reputation in China. Second, Yale's alumni are exceptionally helpful and united. In the long term, I would like to establish my own business in China. These two factors are essential to my career.

05

“ My mission is to help decrease the education opportunity gap in the United States. I believe that one effective approach to doing so is through public-private partnerships, and the strategic scaling of products, innovations, and ideas. Critically, this strategy requires a relentless focus on diversity, equity, and inclusion to ensure that no population is disadvantaged. The SOM MBA will help me fulfill this mission in two main ways: with its pedagogy and its technical offerings. SOM's belief in interdisciplinary problem-solving with a mission-driven focus will train me to solve complex social problems with diverse teams. Technical training in topics such as education policy will provide me with the necessary expertise to be an effective leader in the education sector.

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一段逻辑非常严谨的论述。既结合了自己的背景，又突出了对学校价值观、教学理念和培养方法的认同及需要。此段值得反复阅读和模仿训练。

06

“ I was drawn to SOM's emphasis on imparting a variety of perspectives. Most formally, this is in the form of an Integrated Core Curriculum in the first year that teaches about business organizations from the point of view of their stakeholders (e.g., customer, investor) vs. traditional business disciplines (e.g., finance, marketing). More generally, this variety of perspectives comes from interactions with a global and diverse peer group. As someone who has mostly worked in engineering roles, it is very important for me to get this exposure.

01

“ The Bay Area is where the action is, and Berkeley has the greatest number of graduating startup founders of any public university in the United States. I strongly believe that we are at a critical moment in the history of our nation where public and private trends and investments around AI and automation are aligning more closely than ever before. I am looking forward to immersing myself within the entrepreneurial ecosystem of this world-class public research university in order to build teams to address real-world problems.

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地处旧金山湾区的伯克利，其毕业生创业人数是美国所有公立大学中最多的——这是 Haas 非常容易讲出差异化的特点。申请人树立了在人工智能和自动化方向投资的职业目标，和学校浓厚的创业生态非常契合。

02

“ Of the four Defining Leadership Principles, beyond yourself underpins all of the other principles in my view. As a first-generation Bengali immigrant from a low-income household, I inherently understood socioeconomic disparities from a young age and that fueled my dedication to service, professionally and personally. Here are some examples: starting my career in philanthropy, volunteering in hospice care, and joining an employee resource group as an early member to create a safe space for women and BIPOC in technology. All of those experiences remind me that I am the best version of myself when I am lost in serving a purpose or person beyond myself!

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质疑现状 （Question the status quo） 、自信而不自负 （Confidence without attitude） 、终生学习 （Student always） 、超越自我 （Beyond yourself） 是 Haas 一贯以来秉承的领导力原则。这位申请人从“超越自我”的原则入手来阐述 Why School，讲述自己自幼年产生的为社会服务的动力，并在此领域不断提升的经历，以个人实例印证了这一原则，实现了学校和个人的契合。

03

“ I am deeply passionate about building products and solutions that enable equal access to opportunities for all. One of the key reasons why I chose Berkeley is because it is the only MBA school that has a Center for Equity, Gender and Leadership (EGAL). EGAL focuses on creating equity fluent leaders who can build a more inclusive and equitable world. I am looking forward to taking courses like Equity Fluent Leadership: The Value of Inclusion & Diversity from Professor Kellie McElhaney and taking part in consulting projects to assist global companies in solving their most challenging diversity, equity and inclusion challenges.

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对于 Diversity 范围的学生来说，在一个多样性丰富的校园氛围中更易找到归属感，也成为 Why School 的重要理由。这位申请人从 Haas 的多样性入手，提到它是唯一一所拥有平等、性别和领导力中心 (EGAL) 的MBA学校，列举了 Kellie McElhaney 教授的课程，表达了对商学院多样性、公平性和包容性校园文化的青睐。

04

“ Haas is at the forefront of the sustainable business movement, both from a cleantech and startup perspective, but also at the traditional brick-and-mortar level. As someone who believes that the largest companies in existence today will play the greatest role in addressing our climate crisis, it’s important to me that our business leaders develop not only soft skills, but concrete strategies to address this problem head on. From classes in climate change in corporate strategy to sustainable supply chains (and even human rights in business), Haas is teaching the technical science of addressing this challenge at all levels of business.

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如果说有什么领域非常适合将个人目标和社会目标相统一的话，一定非“可持续发展”莫属了。这位申请人列举了 Haas 在清洁技术、初创企业和传统实体企业层面的优势，将之和自己在应对气候危机方向的职业目标相连结，课程安排、师资力量、企业资源都成为支撑这一联系的重要因素，是一个论证非常充分的 Why School。

生态危机是当今世界面临的最紧迫问题之一。在Haas，可持续性、 ESG (environmental, social, and governance) 、 DEIB (diversity, equity, inclusion, and belonging) 越来越多地成为学术和专业课程的一部分， Michaels Graduate Certificate in Sustainable Business, the Sustainable and Impact Finance initiative 都是 Haas 在这些方面新的探索。

05

“ All full-time MBA students are required to take an Applied Innovation course to fulfill degree requirements. These courses are experiential learning courses where students consult with local or global companies to make a real-world impact. In particular, I am most interested in the International Business Development (IBD) course where student teams partner with an organization around the world, travel to that location and offer consulting services to them.

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课程设置是常见的 Why School 理由，重点在于讲出学校的特色。体验式课程就是 Haas 的特色。这位申请人由宏观设计讲到国际商业发展课程 (IBD) ，展现出对 Haas 课程全面的了解。

06

“ One of the key reasons I chose Haas was their unparalleled MBA/MPH (Public Health) program. This thoughtfully crafted, decades-old program allows students to receive both a Master of Business Administration and a Master of Public Health in 2.5 years. Furthermore, the deep connection between Haas and the School of Public Health offers unique opportunities for all MBA students to enjoy, such as the Healthcare in the 21st Century course that even non-public health students can choose as an elective. While most business schools have specializations in healthcare, I believe that a rigorous and deliberate public health curriculum would strengthen my approach to addressing health disparities.

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商学院所属大学的资源优势往往会成为商学院资源有力的支撑。Haas 的 MBA/MPH (公共卫生)项目就非常有特色。申请人阐述了这个特色双学位项目带来的独特机会，并列举了特色课程如“21世纪医疗保健”，展现了自己明确的职业目标的同时，也体现了对 Haas 的情有独钟。

01

“ Coming from a non-traditional background, I was looking for a school that offered exceptional experiential learning opportunities. MAP set Ross apart from the other schools I was considering because it offers a chance to tackle a real business problem before starting my internship. I know that this will provide a valuable opportunity to apply skills from my previous career and learn new skills from my peers that will help me be successful during my internship and beyond. It also offers a chance to gain experience in a different industry or with a different company than the one I do my internship with, creating a more well-rounded MBA experience.

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MAP项目，即 Ross Multidisciplinary Action Projects course （罗斯多学科行动项目课程）是 Ross 的特色体验项目，有超过1500家的企业参与到这一项目中来。这位申请人由自己的非传统背景入手，表达倾慕于特殊体验式学习机会，进而引出MAP项目，在 Pre- MBA 工作技能和新技能间建立连接，提到Ross的资源帮助，为 Post-MBA 工作的成功做铺垫。

02

“ When I applied to schools, I was focused exclusively on programs where I could pursue a dual degree in environmental studies alongside the business curriculum. I was looking for business schools that would see a lot of value in having students bring perspectives from other schools within the university and would help me navigate the difficulty of juggling two degrees.

Luckily for me, I learned about Michigan's Erb Institute for Global Sustainable Enterprise, a partnership between Ross and the School for Environment and Sustainability whose mission is to create a socially and environmentally sustainable world through the power of business. Those that aren't able to commit to a dual-degree program also have the opportunity to pursue a Sustainability concentration within the Ross curriculum (there are also several other concentrations and dual-degree programs supported by Ross). To me, all these opportunities signal Ross's strong commitment to sustainability and to diverse points of view. The Erb Institute has been a great fit for me both academically and culturally!

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双学位项目有如一个增加了浓度的读书阶段，特别是对有明确未来行业规划的学生，在两年内往往可以获得更多的资源支撑。这位申请人青睐于社会和环境可持续发展，对罗斯商学院和环境与可持续发展学院的双学位课程也就更加期待，在学术上和文化上都将获得更多。

03

“ Supportive is the best describes the Michigan Ross students. every single person I have met throughout this process has shown a selfless willingness to help and encourage others. From the very beginning of my interactions with Ross, I was amazed by the students and alumni who graciously gave their time, helping me get to know the school, offering advice, and preparing for interviews. Their support has only grown as I began the challenging and competitive process of early recruiting. Even before I stepped foot on campus, the Ross network has showed up for me – making introductions, conducting mock interviews, and guiding me through every high and low.

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乐于奉献的校友氛围往往成为申请人选择一所学校的重要理由，这是构建良好 Networking 的源泉。Ross校友乐于奉献的精神也是发展多年沉淀下来的校园文化。这位申请人从自己亲身经历的申请经历入手说明自己获得的帮助，更显真情实感。

如果篇幅允许，甚至可以增加更多细节，比如在申请的哪些环节上获得了在校生或校友怎样的帮助，细节总是在展现真诚上有奇效，打动招生官进而为他们留下深刻的印象。

04

“ Ross cares a lot about intersecting business with social impact. Through its centers, institutes, initiatives, and course offerings, I saw that Ross was providing the necessary resources to truly lead the way in making business a force for positive and social good. Just to name a few things that stood out to me – Business + Impact, +Impact Studio, Social Venture Fund, Nonprofit Board Fellows, and Social Innovation Series. Coming from a nontraditional, nonprofit background, this spoke to my hopes of creating a bridge between the private, public, and nonprofit sectors for the betterment of society. Ross was the only school that made me feel like they could provide a safe and resource-filled space for me to explore my goals for social impact.

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罗斯商学院非常注重将商业与社会相结合，支撑这种结合的资源也很多，包括中心、研究所、倡议和课程设置，比如商业+影响力、+影响力工作室、社会风险基金、非营利董事会成员等。申请人提及自身的非传统、非营利行业背景，表达在新领域建立桥梁的愿望，其中的 gap 就是 Why School 的必要所在，逻辑严谨顺畅，很有说服力。

05

“ As I was preparing to submit my MBA applications, my partner was working on her own apps for programs in sustainability. Since we were committed to attending the same school, Michigan stood out as one of the few universities with top-ranked business and sustainability programs. We were ecstatic when I received my offer from Ross and my partner was admitted to the Erb Institute (Michigan's dual degree program between Ross and the School for Environment and Sustainability). As I learned more about Erb, both from my partner and other Erbers, I realized that I wanted to join this unique community myself. I'm excited to apply to Erb this winter as a mid-year applicant and hopefully work with and learn from students and alums who share my interest in business and sustainability.

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因为伴侣而选择同一个大学的商学院是一个非常私人又个性化的理由，申请中可以提及，这份 Why School 就是如此。

01

“ I've felt like an MBA from LBS would be a perfect fit for me ever since I visited campus back in 2019. There is a certain warmth and sense of community and collaboration that I really loved, and I felt like I belonged. I also met the Director of the Wheeler Institute and the Co-Creator of the Social Impact Hub, who gave me a deeper insight into how purpose-driven the LBS culture is, which was what resonated with me especially as a social entrepreneur.

Moreover, the program has a lot of strong entrepreneurial elements which really pulled me in. For instance, LBS has programs such as LondonCAP, the Newton Venture Program and the Entrepreneur Mentors in Residence, which will give me the opportunity to deep dive into the local startup and Venture Capital ecosystem and pick up best practices to implement within my own social enterprise. I'm also keen to pursue courses such as the Future of Work and collaborate with Professor Lynda Gratton who is a phenomenal entrepreneur and thought leader on Organisational Behaviour and Human Resource Strategy.

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访问过学校或者参与过商学院的校园活动，是非常好的 Why School 素材。这位申请人以校访为切入点讲述对LBS文化的了解，又进而通过一系列的特色项目和课程表达LBS和自身职业规划的契合；既有感性又理性，论证得非常充分。

02

“ One of my goals after my MBA is to launch an education technology platform focused on providing greater financial literacy to young girls across the world. I was attracted to the opportunities at LBS for new entrepreneurs, particularly the programs like LBS Launchpad. While other business schools offer startup incubation platforms, LBS' incubation platform is unique because of the location and connectivity with U.S. and European investors and startups. I hope to launch my startup in the U.K. and expand across the European region and then later, globally.

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从创业角度讲 LBS 的独特性。这位申请人开篇即提到了自己的职业目标，计划推出一个金融知识教育技术平台，毋庸置疑，金融是LBS的强项，而创业资源，如 LBS Launchpad 项目、甚至 LBS 连接欧洲与全球的地理位置，对于她的创业计划来说都是绝佳的，充分表达出她对 why school 的慎重思考。

03

“ Home to a variety of companies across sectors, London is at the heart of world commerce while also offering a wide range of things to do outside the classroom. It's the only place in the world that has The Shard, a modern architectural marvel, just minutes away from the Tower Bridge, an historical marvel. I believe that it's the best destination for a student looking to gain the best of both worlds. Additionally, having worked in Africa, I have a strong interest in continuing my engagement with the continent. London has strong historical ties to Africa, with some of the region's leading investors based here. London will offer me a network of global investors, companies, and peers that no other city can match.

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处于国际化大都市的MBA项目往往有着丰厚的资源优势，这位申请人就主要从区位优势讲 Why School，结合了自己的区位背景，和伦敦世界商业中心的所带来的课外优势资源，表明 LBS 将带给他的增值。

04

“ It was The Wheeler Institute for Business and Development, which focuses on leveraging business to help solve our world's biggest social and environmental issues. One of the main reasons why I want to pursue an MBA is to explore ways for companies to address social challenges with business solutions. Thus, the opportunity to study at a school that hosts such a relevant institution in the matter was one of the key factors that made me chose LBS.

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特色项目构成的 Why School。惠勒商业与发展研究所就是这位申请人对LBS青睐的点，与他“探索企业如何用商业解决方案应对社会挑战”的Why MBA目标达成一致。

05

“ The emphasis that LBS places on real-world business immersion was very important to me. I believe the best way to learn is to do, and I felt that LBS’ program really echoed this belief. One is example is the LondonCAP module, that pushes students to apply their learnings from the classroom to projects that are developed with real organizations.

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LondonCAP是伦敦商学院的亮点项目，申请人结合自己对商学院学习的理解和需求，讲述了自己与项目的契合。

06

“ What particularly excites me about the LBS course structure is the combination of practical business skills with the study of global shifts and trends, forces that have the potential to totally upend our current ways of working. Having worked on multiple projects with the UK Government's Department for Education on the impact of automation on jobs, I will be fascinated to study electives like The Future of Work.

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LBS课程灵活，实用性也强，这正是这位申请人阐述的 Why School，与他与政府教育部合作项目的工作相连，即将既往经历、职业规划和校方资源形成一个整体，印象值加深。

01

“ The GSB has an incredible bench of professors and guest lecturers who are a great complementary mix of cutting edge researchers and industry practitioners. The point of the program is to create principled, knowledgeable change agents and the best way to do that, in my opinion, is to learn from doers!

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地处西部的斯坦福具有非常明显的区位优势，社会环境对于高校的影响总是全面而深远的，这位申请人将这种影响细化为优秀的教授和客座讲师资源，更易入手、更易阐述。

02

“ The GSB’s focus on personal leadership development. Long-term, I intend to serve as a general manager, board director, partner, and parent. To be most impactful in these roles, I need to establish a leadership foundation that I can continually improve upon over my life. Hence, the experiential leadership development opportunities at the GSB through courses (e.g., Leadership Labs, Interpersonal Dynamics) and extracurricular opportunities (e.g., Personal Leadership Coaching, Arbuckle Leadership Fellows) were really appealing. I was particularly excited about the Arbuckle Leadership Fellows program. As a Fellow, I’d get the chance to apply my leadership style in group and individual contexts, receive feedback from MBA2s, MBA1s, and a leadership coach, and derive new learning about my leadership from those experiences.

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03

“ Throughout my life, I have always been torn between two very strong parts of myself: a drive to challenge and push myself intellectually and the need to help bridge the inequality gap in Mexico, my home country. This has always led me down opposite paths, so much so that I used to split my time – from spending my weeks studying and working and my weekends volunteering in Mexico's poorest areas (from garbage landfill communities to prisons).
When I was thinking about where I wanted to do my MBA, I knew that these two years would be critical in shaping how I will prioritize going forward. I wanted to complete an MBA at a school where people and impact have more weight than financial success: a place that would challenge my definition of success, push me to be introspective and carve a path where my career and passion intersect so I can become fully one. I knew the Stanford GSB was the ideal place for me to achieve this goal, challenging me intellectually while staying true to myself.

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这是一个以叙事的方式讲述的 Why School。申请人从自己的人生挣扎（个人发展和建设祖国），讲到一段特色经历（在贫困区做志愿者），进而阐明选择斯坦福的原因（建立人际关系和影响力），用极简的篇幅铺陈开一整个经历，极易为招生官留下深刻的印象。

04

“ I applied to business school to pursue a career in entrepreneurial real estate and affordable housing, so it was important to me that entrepreneurship and social impact are unique curriculum strengths of the GSB. It's hard to find a more vibrant community of founders searching for ways to solve our society's problems than Stanford, and I thought resources like the Center for Social Innovation and the GSB Impact Fund were the perfect chance to gain first-hand exposure to social impact in the urban environment. Given my limited industry background, I also loved that the GSB offered a variety of ways for me to explore less traditional roles in the real estate space, from proptech startups to urban development VC firms. These parts of GSB's programming – its entrepreneurship curriculum, social impact resources, and varied opportunities for real-world application – really stood out and drew me towards the school.

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每年，斯坦福MBA项目都有近两成的学生在毕业后即马上选择创业，领跑众多peer school，创业，成为Stanford不得不提的特色领域，也是很多申请人选择Stanford的原因。这位申请人开篇即提到非常明确的创业目标，并将创业细化在创业型房地产和经济适用房领域，进而结合斯坦福的特色创业资源进行阐述，如社会创新中心和GSB影响基金，并表示在自己有限的行业背景下，更加需要这些资源支持，阐述非常诚恳。由此也可见，在申请材料中适当呈现自己的“短板”，常常成为展现真诚的有效方法。

除了上文中提到的内容，Stanford 创业资源一般还有 Startup Garage, Lean Launchpad, and Biodesign Innovation 等创新课程，以及GSB浓厚的创业文化。

05

“ I was first drawn to Stanford GSB because its mission statement deeply resonated with my personal values and ambitions: change lives, change organizations, change the world. I realized, through the application process actually, that what motivates and matters to me is making positive social change. Stanford seemed like the right business school to explore how I can best act on that ambition. Additionally, the GSB's focus on personal development and growth – evidenced by its famous Touchy Feely course, TALK student experience, and other leadership development programs (Lead Labs, Arbuckle Fellows, etc.) – stuck out to me. I wanted to come to Stanford not only for a robust business management education but also to invest in my personal development.

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在斯坦福这样世界顶级的商学院，“改变世界”从来不会被当作一句空话， “改变生活，改变组织，改变世界”正是斯坦福一贯的使命宣言，能将此作为 Why School 理由的申请人，阐述得当，也自然会获得学校的青睐，重在探讨如何将这一使命讲出个人特色。

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“ I was attracted to Stanford GSB primarily because of the school's unique focus on developing students as leaders through the honing of their soft skills. As an aspiring entrepreneur, I know that this will be very useful in my career and life, and I appreciate that I can prioritize this aspect of my self-development at the GSB. I’m currently enrolled in Interpersonal Dynamics, also known as “Touchy Feely” (the most iconic class at the GSB), where I can learn about the different roles that I can play in group settings and the impressions that I leave on others.

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这位申请人青睐于斯坦福培养学生“软技能”的方式，并通过斯坦福最具代表性的课程人际动力学在说明学校培养软技能的方式，展现出对学校项目全面的了解。需要注意的是，在实际申请的阐述中，一定要将学校的特色和自身的经历或规划相连结，才更容易给招生官留下深刻的印象。